{"id":132090,"date":"2025-10-20T08:42:48","date_gmt":"2025-10-20T06:42:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132090"},"modified":"2025-10-20T08:42:50","modified_gmt":"2025-10-20T06:42:50","slug":"loreal-koopt-schoonheidsdivisie-kering-voor-4-miljard","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/loreal-koopt-schoonheidsdivisie-kering-voor-4-miljard\/","title":{"rendered":"L\u2019Or\u00e9al koopt schoonheidsdivisie Kering voor 4 miljard"},"content":{"rendered":"\n

De Franse luxegroep Kering<\/strong> verkoopt zijn parfummerk Creed<\/strong> aan cosmeticareus L\u2019Or\u00e9al<\/strong>. De twee giganten gaan ook een langdurige samenwerking aan, met nieuwe licentieovereenkomsten voor de schoonheidsactiviteiten van verschillende modehuizen van Kering.<\/p>\n\n\n\n

Vier miljard euro<\/h2>\n\n\n\n

Met Creed versterkt L’Or\u00e9al zich met een merk van ambachtelijke parfums, dat de internationale groei van de luxetak verder moet versnellen, zowel op de mannen- als de vrouwenmarkt.<\/p>\n\n\n\n

Daarnaast krijgt L\u2019Or\u00e9al vijftig jaar lang de exclusieve licenties voor de creatie, ontwikkeling en distributie van geur- en schoonheidsproducten van Balenciaga<\/strong>, Bottega Veneta<\/strong> en Gucci<\/strong>. De licentie voor die laatste treedt wel pas in werking na afloop van het huidige contract met Coty.<\/p>\n\n\n\n

Voor de aankoop van Creed en de nieuwe licenties betaalt L’Or\u00e9al vier miljard euro; daarbovenop komen ook nog de royalty’s die L\u2019Or\u00e9al vijftig jaar lang zal moeten betalen voor het gebruik van de merken van Kering.<\/p>\n\n\n\n

Zoeken naar levensverlenging<\/h2>\n\n\n\n

Naast schoonheidsproducten richten beide groepen zich ook op de snelgroeiende markt van wat ze in hun persbericht ‘longevity’ noemen. Via een joint venture met gelijke verdeling willen Kering en L\u2019Or\u00e9al onderzoek doen naar hoe ze het leven van hun luxeklanten kunnen verlengen. Daarvoor rekenen ze op de innovatie die L\u2019Or\u00e9al aanbrengt, en de diepgaande kennis die Kering heeft over zijn luxeklanten.<\/p>\n\n\n\n

Kering-CEO Luca de Meo noemt de deal \u201ceen beslissende stap\u201d voor zijn bedrijf, die zijn modehuizen zal toestaan \u201chun potentieel in parfums en cosmetica volledig benutten.\u201d De CEO verwijst expliciet naar het succes van de deal die Kering al met L’Or\u00e9al heeft lopen rond Yves Saint Laurent<\/strong> Beaut\u00e9.<\/p>\n\n\n\n

De CEO van L\u2019Or\u00e9al, Nicolas Hieronimus, ziet dat de samenwerking nieuwe perspectieven opent in wellness. \u201cDe toevoeging van deze uitzonderlijke merken versterkt ons portfolio en breidt onze aanwezigheid uit in dynamische segmenten. Dankzij Creed positioneren we ons als een van de leiders in het groeiende nicheparfumsegment\u201d, voegt hij daar nog aan toe.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Franse luxegroep Kering verkoopt zijn parfummerk Creed aan cosmeticareus L\u2019Or\u00e9al. De twee giganten gaan ook een langdurige samenwerking aan, met nieuwe licentieovereenkomsten voor de schoonheidsactiviteiten van verschillende modehuizen van Kering.<\/p>\n","protected":false},"author":4,"featured_media":55476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[801,705,114],"topic":[281],"region":[89],"class_list":["post-132090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-gucci","company-kering","company-loreal","topic-overname","region-frankrijk"],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al koopt schoonheidsdivisie Kering voor 4 miljard - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Franse luxegroep Kering verkoopt zijn parfummerk Creed aan cosmeticareus L\u2019Or\u00e9al. 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