{"id":13215,"date":"2016-05-03T08:43:32","date_gmt":"2016-05-03T08:43:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/even-unilever-bows-aldi\/"},"modified":"2016-05-03T08:43:32","modified_gmt":"2016-05-03T08:43:32","slug":"even-unilever-bows-aldi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/even-unilever-bows-aldi\/","title":{"rendered":"Ook Unilever zwicht voor Aldi"},"content":{"rendered":"<p>Als \u00e9\u00e9n van de laatste grote merkfabrikanten heeft <strong>Unilever<\/strong> in Duitsland de stap gezet naar <strong>Aldi<\/strong>: voortaan liggen zowel bij Aldi Nord als Adi S\u00fcd producten van Knorr en Magnum in de rekken.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Populaire merken<\/h2>\n<p>Dat Aldi de deuren opent voor grote merkfabrikanten is niet nieuw: op die manier hoopt de harddiscounter de toenemende concurrentie de baas te kunnen en een breder publiek aan te spreken. Recent nog kwam de retailer in het nieuws met de introductie van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/jette-joop-ontwerpt-mode-voor-aldi-s%C3%BCd-0\" target=\"_blank\" rel=\"noopener\">een modecollectie van Jette Joop<\/a> \u2013 een evenement dat voor een ware toeloop zorgde in de winkels.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Met de soepen en sauzen van Knorr, de ijsjes van Magnum en de verzorgingsproducten van Duschdas maken nu enkele van de populairste Duitse FMCG-merken hun opwachting bij Aldi. Of deze merken voor een overrompeling zullen zorgen, is twijfelachtig. Toch gaat het om een opmerkelijke zet, omdat Unilever tot nu toe de boot afhield en zelfs openlijk zijn beklag deed over de prijserosie veroorzaakt door de discounters. Andere retailers, zoals <strong>Edeka<\/strong>-topman Markus Mosa, reageren scherp op het initiatief van Unilever, melden onze Duitse collega\u2019s van Lebensmittel Zeitung.<\/p>\n<p>\nOok in Belgi\u00eb\u00a0zou Aldi gesprekken aanknopen met A-merkfabrikanten. Of dat de juiste strategie is, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/opinie-aldi-het-noorden-kwijt\" target=\"_blank\" rel=\"noopener\">daarover lopen de meningen uiteen<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als \u00e9\u00e9n van de laatste grote merkfabrikanten heeft Unilever in Duitsland de stap gezet naar Aldi: voortaan liggen zowel bij Aldi Nord als Adi S\u00fcd producten van Knorr en Magnum in de rekken.\u00a0 Populaire merken Dat Aldi de deuren opent voor grote merkfabrikanten is niet nieuw: op die manier hoopt de harddiscounter de toenemende concurrentie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ook Unilever zwicht voor Aldi - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/even-unilever-bows-aldi\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ook Unilever zwicht voor Aldi - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Als \u00e9\u00e9n van de laatste grote merkfabrikanten heeft Unilever in Duitsland de stap gezet naar Aldi: voortaan liggen zowel bij Aldi Nord als Adi S\u00fcd producten van Knorr en Magnum in de rekken.\u00a0 Populaire merken Dat Aldi de deuren opent voor grote merkfabrikanten is niet nieuw: op die manier hoopt de harddiscounter de toenemende concurrentie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/even-unilever-bows-aldi\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-03T08:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" 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