{"id":132275,"date":"2025-10-21T11:59:25","date_gmt":"2025-10-21T09:59:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132275"},"modified":"2025-10-21T11:59:27","modified_gmt":"2025-10-21T09:59:27","slug":"smartmat-lanceert-foodprepper-het-snelle-zusje-van-foodbag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/smartmat-lanceert-foodprepper-het-snelle-zusje-van-foodbag\/","title":{"rendered":"Smartmat lanceert Foodprepper, het snelle zusje van Foodbag"},"content":{"rendered":"\n<p><strong>Smartmat<\/strong>, het bedrijf achter Foodbag en sinds dit jaar volledig eigendom van <strong>Colruyt Group<\/strong>, breidt zijn portfolio uit met <strong>Foodprepper<\/strong>. De nieuwe maaltijdbox mikt op gezinnen en drukbezette consumenten die vers en gezond willen eten, maar daar weinig tijd voor hebben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maaltijd klaar in 15 minuten<\/h2>\n\n\n\n<p>Foodprepper onderscheidt zich van andere maaltijdboxen door zijn snelheid. Dankzij voorgegaarde groenten, gemarineerde vis of vlees en voorbereide sauzen hoeft de consument alleen nog enkele eenvoudige stappen te volgen. Binnen 15 minuten staat een verse maaltijd op tafel, belooft de box.<\/p>\n\n\n\n<p>Het concept speelt naar eigen zeggen in op de groeiende vraag naar flexibele, tijdbesparende eetoplossingen. Waar traditionele maaltijdboxen vooral inspelen op koken van nul, neemt Foodprepper een deel van de voorbereiding over. Het concept is er ook voor elk moment van de dag, van &#8220;snelle ontbijtjes en snacks tot volledige diners&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groeiende familie binnen Colruyt<\/h2>\n\n\n\n<p>Door de logistieke infrastructuur en expertise van Foodbag te gebruiken, kan Foodprepper snel opschalen. Smartmat werd in 2011 opgericht, fuseerde in 2019 met Foodbag en nam in 2021 het kookplatform 15gram over. <\/p>\n\n\n\n<p>Sinds de volledige overname door Colruyt Group in 2025 beschikt Smartmat dus over drie merken: Foodbag, 15gram en nu ook Foodprepper. De nieuwe box is sinds oktober beschikbaar in Vlaanderen en Brussel. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartmat, het bedrijf achter Foodbag en sinds dit jaar volledig eigendom van Colruyt Group, breidt zijn portfolio uit met Foodprepper. De nieuwe maaltijdbox mikt op gezinnen en drukbezette consumenten die vers en gezond willen eten, maar daar weinig tijd voor hebben.<\/p>\n","protected":false},"author":5,"featured_media":132277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[492],"people":[],"extra":[43],"company":[141,847,1120],"topic":[197,233],"region":[90],"class_list":["post-132275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-maaltijdbox","extra-plus","company-colruyt-group","company-foodbag","company-smartmat","topic-expansie","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartmat lanceert Foodprepper, het snelle zusje van Foodbag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Smartmat, het bedrijf achter Foodbag, breidt zijn portfolio uit met Foodprepper. 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