{"id":132457,"date":"2025-10-23T09:41:25","date_gmt":"2025-10-23T07:41:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132457"},"modified":"2025-10-23T09:43:23","modified_gmt":"2025-10-23T07:43:23","slug":"easytoys-moederbedrijf-eqom-group-krijgt-eerste-vrouwelijke-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/easytoys-moederbedrijf-eqom-group-krijgt-eerste-vrouwelijke-ceo\/","title":{"rendered":"EasyToys-moederbedrijf EQOM Group krijgt eerste vrouwelijke CEO"},"content":{"rendered":"\n

EQOM Group<\/strong>, de holding boven EasyToys<\/strong>, benoemt Anneke Kamphuis nu vast tot Chief Executive Officer (CEO). Kampenhuis was al interim-topvrouw sinds september, maar wordt nu officieel de eerste vrouwelijke CEO aan het roer.<\/p>\n\n\n\n

Ook nieuwe positionering<\/h2>\n\n\n\n

Anneke Kamphuis kwam in februari 2025 aan boord als Chief B2C Officer en maakte sindsdien deel uit van het leadership team. Ze startte haar loopbaan als strategieconsultant bij Bain & Company en bekleedde vervolgens leidinggevende functies bij bol.com, Etos en Gall & Gall. Met haar benoeming kiest EQOM naar eigen zeggen “bewust voor een leider die zowel zakelijke groei als maatschappelijke vernieuwing durft te combineren”. <\/p>\n\n\n\n

Haar aanstelling markeert ook een nieuwe fase in de missie van de “sexual wellness”-aanbieder: “van producten naar emotie, van schaamte naar openheid en naast commercie meer aandacht voor maatschappelijke impact”. Anneke Kamphuis: \u201cOnze industrie heeft impact op hoe mensen zich voelen in hun lichaam, hun relaties en hun zelfvertrouwen. Daarom bouwen we niet alleen aan groei, maar aan een beweging: van schaamte naar trots en van stilte naar openheid.\u201d<\/p>\n\n\n\n

EQOM wil behalve producten verkopen een platform worden voor informatie, begeleiding en community, voor zowel vrouwen als mannen. Kampenhuis wil de categorie “menselijker maken” en de internationale B2B- en B2C-activiteiten verder uitbouwen.<\/p>\n","protected":false},"excerpt":{"rendered":"

EQOM Group, de holding boven EasyToys, benoemt Anneke Kamphuis nu vast tot Chief Executive Officer (CEO). Kampenhuis was al interim-topvrouw sinds september, maar wordt nu officieel de eerste vrouwelijke CEO aan het roer.<\/p>\n","protected":false},"author":5,"featured_media":132459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[1783],"topic":[478],"region":[113],"class_list":["post-132457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-easytoys","topic-managementwissel","region-nederland"],"acf":[],"yoast_head":"\nEasyToys-moederbedrijf EQOM Group krijgt eerste vrouwelijke CEO - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"EQOM Group, de holding boven EasyToys, benoemt Anneke Kamphuis nu vast tot Chief Executive Officer (CEO). 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