{"id":132859,"date":"2025-10-28T15:14:04","date_gmt":"2025-10-28T14:14:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132859"},"modified":"2025-10-28T15:14:06","modified_gmt":"2025-10-28T14:14:06","slug":"waarom-lidl-zijn-positie-in-het-wielerpeloton-versterkt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/waarom-lidl-zijn-positie-in-het-wielerpeloton-versterkt\/","title":{"rendered":"Waarom Lidl zijn positie in het wielerpeloton versterkt"},"content":{"rendered":"\n

Lidl <\/strong>verwerft een meerderheidsbelang in het UCI WorldTour Team Lidl-Trek. De doelstelling? Het meest succesvolle team in internationaal wegwielrennen worden, onder andere dankzij de data-analysecapaciteiten van moederbedrijf Schwarz<\/strong>.<\/p>\n\n\n\n

Hoge ambities<\/h2>\n\n\n\n

De nieuwe eigendomsstructuur werd op 24 oktober 2025 ondertekend tijdens het jaarlijkse October Camp op het Lidl-hoofdkantoor in Bad Wimpfen, dat deels de nieuwe thuisbasis van het team wordt. Lidl gaat de technologische knowhow van zusterbedrijf Schwarz Digits inzetten om data-analyse, performance monitoring en digitale marketing te verbeteren, wat een concurrentievoordeel moet opleveren.<\/p>\n\n\n\n

Door een meerderheidsbelang in een UCI WorldTour-team te nemen, positioneert Lidl zich als sponsor van een wereldwijde sport met een sterke Europese basis. De retailer versterkt hiermee zijn imago als internationale speler met lokale verankering.<\/p>\n\n\n\n

Wielrennen is niet de enige sport waarin het bedrijf investeert: de afgelopen weken verlengde de discounters ook al zijn partnerships met de Europa League en de Conference League<\/a> in het mannenvoetbal en met drie landentoernooien in het vrouwenvoetbal<\/a>. Dat heeft veel te maken met de hoge ambities die de retailer koestert voor zijn sportmerk Crivit, waarmee het bedrijf de concurrentie aangaat met Decathlon<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl verwerft een meerderheidsbelang in het UCI WorldTour Team Lidl-Trek. De doelstelling? Het meest succesvolle team in internationaal wegwielrennen worden, onder andere dankzij de data-analysecapaciteiten van moederbedrijf Schwarz. <\/p>\n","protected":false},"author":3,"featured_media":132862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[488],"region":[],"class_list":["post-132859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lidl","topic-marketing"],"acf":[],"yoast_head":"\nWaarom Lidl zijn positie in het wielerpeloton versterkt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl verwerft een meerderheidsbelang in het UCI WorldTour Team Lidl-Trek. Doelstelling? 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