{"id":132869,"date":"2025-10-28T15:53:50","date_gmt":"2025-10-28T14:53:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132869"},"modified":"2025-10-28T15:53:51","modified_gmt":"2025-10-28T14:53:51","slug":"america-today-gaat-samenwerking-aan-met-22-jarige-ontwerper-uit-gent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/america-today-gaat-samenwerking-aan-met-22-jarige-ontwerper-uit-gent\/","title":{"rendered":"America Today gaat samenwerking aan met 22-jarige ontwerper uit Gent"},"content":{"rendered":"\n

America Today<\/strong> lanceert een samenwerking met het jonge streetwearmerk Buchan<\/strong>, van de 22-jarige Elijah Buchan. Vanaf 30 oktober ligt de capsulecollectie in dertien winkels, waaronder zes in Nederland.<\/p>\n\n\n\n

Eerste stap naar buitenland<\/h2>\n\n\n\n

\u201cHet is het resultaat van tien maanden ontwerpen, brainstormen en samenwerken<\/a>\u201d, zegt Buchan aan HLN. Voor de jonge ondernemer, met winkels in Gent en Brussel en een sterke aanwezigheid op sociale media, is de collectie de eerste stap in het buitenland. \u201cAmerica Today geeft me de kans om me in Nederland te tonen. Zo krijg ik daar eindelijk voet aan de grond.\u201d<\/p>\n\n\n\n

De samenwerking met America Today kwam er na de opening van de nieuwe Gentse winkel in maart, waar aandacht was voor lokale spelers. Buchan ontwierp toen een hoodie voor de keten, wat leidde tot gesprekken met het hoofdkantoor in Amsterdam. \u201cZe zagen iets in mijn stijl, en tien maanden later ligt er een echte capsulecollectie in de rekken,\u201d zegt hij. De collectie bestaat uit twee T-shirts, twee hoodies en een fleecetrui.<\/p>\n\n\n\n

Buchan begon op zijn zestiende eigen kleding te maken omdat hij de prijzen van bekende merken te hoog vond. Wat begon als een hobby, groeide uit tot een merk met als doelgroep tieners en jongvolwassenen. De jonge ondernemer ziet de samenwerking als opstap naar verdere groei. \u201cAls deze collectie aanslaat, wil ik uitbreiden naar meer winkels \u2013 misschien zelfs naar Antwerpen en Amsterdam.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

America Today lanceert een samenwerking met het jonge streetwearmerk Buchan, van de 22-jarige Elijah Buchan. Vanaf 30 oktober ligt de capsulecollectie in dertien winkels, waaronder zes in Nederland.<\/p>\n","protected":false},"author":5,"featured_media":132877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[965],"topic":[],"region":[324],"class_list":["post-132869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-america-today","region-benelux"],"acf":[],"yoast_head":"\nAmerica Today gaat samenwerking aan met 22-jarige ontwerper uit Gent - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"America Today lanceert een samenwerking met het jonge merk Buchan. 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