{"id":133208,"date":"2025-10-31T17:48:18","date_gmt":"2025-10-31T16:48:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133208"},"modified":"2025-10-31T18:03:36","modified_gmt":"2025-10-31T17:03:36","slug":"crocs-incasseert-fikse-winstdaling","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/crocs-incasseert-fikse-winstdaling\/","title":{"rendered":"Crocs incasseert fikse winstdaling"},"content":{"rendered":"\n

Crocs<\/strong> heeft in het derde kwartaal zowel omzet als winst fors zien teruglopen. Het management denkt dat de teloorgang in het vierde kwartaal zal aanhouden en verdrievoudigt het besparingsprogramma.<\/p>\n\n\n\n

Alle seinen op rood<\/h2>\n\n\n\n

De groepsomzet in de periode juli-september kwam uit op 996,3 miljoen Amerikaanse dollar (860 miljoen euro), 6,2% minder dan een jaar eerder. De eigen retailactiviteiten noteerden een stijging van 1,6%, maar de groothandel kromp met 14,7%.<\/p>\n\n\n\n

Door een lagere brutomarge en hogere verkoop- en administratiekosten zakte de operationele winst met 23% naar 207,7 miljoen dollar (179 miljoen euro). De nettowinst daalde zelfs 27% naar 145,8 miljoen dollar (126 miljoen euro).<\/p>\n\n\n\n

Het gelijknamige hoofdmerk noteerde een omzetdaling van 2,5% tot 836,2 miljoen dollar (720 miljoen euro), omdat groei in internationale markten de terugval in Noord-Amerika niet volledig kon compenseren. Zustermerk Heydude leverde zelfs 21,6% in door een ongeziene klap in de groothandel (-38,6%).<\/p>\n\n\n\n

Verwachtingen en kostenprogramma<\/h2>\n\n\n\n

Het management verwacht dat de neerwaartse trend in het vierde kwartaal zal aanhouden en rekent op een omzetdaling van 8%. Crocs zou nog min of meer stand houden (-3%), maar Heydude zou alweer een optater krijgen en een kwart van zijn verkoop kwijtspelen.<\/p>\n\n\n\n

CEO Andrew Rees kondigde daarom extra besparingen aan: naast de eerder aangekondigde snoei van vijftig miljoen dollar identificeerde het bedrijf nog eens honderd miljoen dollar aan besparingspotentieel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs heeft in het derde kwartaal zowel omzet als winst fors zien teruglopen. 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