{"id":133225,"date":"2025-10-31T09:46:30","date_gmt":"2025-10-31T08:46:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133225"},"modified":"2025-10-31T14:18:52","modified_gmt":"2025-10-31T13:18:52","slug":"amazon-verkoopt-online-tiende-meer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-verkoopt-online-tiende-meer\/","title":{"rendered":"Amazon verkoopt online tiende meer"},"content":{"rendered":"\n<p>Anders dan de grote herstructurering bij <strong>Amazon<\/strong> laat vermoeden, was het een prima kwartaal voor de technologiereus. De omzet steeg met&nbsp;13%, de nettowinst klom zelfs met&nbsp;39%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reclame en cloud zijn sterkhouders<\/h2>\n\n\n\n<p>Amazon heeft in het derde kwartaal van&nbsp;2025 een omzetgroei van&nbsp;13% tot 180,2&nbsp;miljard dollar (167&nbsp;miljard euro) gerealiseerd. De nettowinst steeg met&nbsp;39% tot 21,2&nbsp;miljard dollar (19&nbsp;miljard euro). Vooral de clouddivisie AWS en de advertentie-inkomsten droegen bij aan het resultaat. <\/p>\n\n\n\n<p>AWS boekte zelfs de snelste groei in bijna drie jaar en stelde beleggers gerust dat Amazon geen marktaandeel verliest aan concurrenten Microsoft en Google (Alphabet). De advertentie-inkomsten stegen ook sterk: met&nbsp;24% naar 17,7&nbsp;miljard dollar (16&nbsp;miljard euro). E-commerce liet een omzetgroei van&nbsp;10% zien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-agenten moeten beter<\/h2>\n\n\n\n<p> \u201cWe zien aanhoudende groei in alle delen van Amazon,\u201d zei CEO Andy Jassy, die ook in elk bedrijfsonderdeel inzet op kunstmatige intelligentie. \u201cAI zorgt overal in ons bedrijf voor duidelijke verbeteringen.\u201d Zo telt de AI-gestuurde winkelassistent Rufus inmiddels 250&nbsp;miljoen actieve gebruikers. Klanten die Rufus gebruiken, zijn 60%&nbsp;vaker geneigd om hun aankoop af te ronden, zegt Jassy.<\/p>\n\n\n\n<p>Toch waarschuwt de topman dat AI-winkelassistenten nog tekortschieten. \u201cVeel van deze agenten kennen de aankoopgeschiedenis van klanten niet en maken fouten in basisinformatie, zoals prijzen\u201d, zei hij. \u201cIk denk wel dat we manieren zullen vinden om samen te werken met deze AI-tools.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers centraal in supermarktstrategie<\/h2>\n\n\n\n<p>Ook de voedingsdivisie van Amazon groeit, met <strong>Whole Foods<\/strong> als belangrijkste merk. Volgens Jassy groeit de keten sneller dan de meeste andere supermarktformules. Amazon breidt het netwerk van Whole Foods Daily Shops (kleine buurtwinkels met een nadruk op verse producten) verder uit.<\/p>\n\n\n\n<p>De focus ligt op verse boodschappen, die dezelfde dag geleverd moeten worden. \u201cDe mogelijkheid om meerdere keren per week verse producten te laten bezorgen, is een van de redenen waarom klanten minder vaak nog een wekelijkse voorraad inslaan\u201d, meent Jassy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boete en ontslagvergoedingen<\/h2>\n\n\n\n<p>Ondanks de sterke omzet bleef de operationele winst vlak op 17,4&nbsp;miljard dollar (16&nbsp;miljard euro). De cijfers werden gedrukt door een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-schikt-voor-21-miljard-in-prime-abonnementenzaak\/\" target=\"blank\">schikking van 2,5&nbsp;miljard dollar<\/a> (meer dan twee miljard euro) met de Amerikaanse Federal Trade Commission over misleidende Prime-abonnementen en 1,8&nbsp;miljard dollar (1,5&nbsp;miljard euro) aan ontslagvergoedingen.<\/p>\n\n\n\n<p>Ook <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-schrapt-14-000-kantoorbanen-wereldwijd\/\">verdwijnen net nu 14.000&nbsp;kantoorbanen wereldwijd<\/a>. Het is een herstructurering die volgens Jassy niet financieel, maar &#8220;cultureel gedreven&#8221; is. De reorganisatie zou nodig zijn om \u201cde organisatie platter en wendbaarder te maken.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anders dan de grote herstructurering bij Amazon laat vermoeden, was het een prima kwartaal voor de technologiereus. De omzet steeg met 13%, de nettowinst zelfs met 39%.<\/p>\n","protected":false},"author":5,"featured_media":132695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[88],"region":[207],"class_list":["post-133225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-amazon","topic-bedrijfsresultaten","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon verkoopt online tiende meer - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Anders dan de grote herstructurering bij Amazon laat vermoeden, was het een prima kwartaal voor de 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