{"id":133277,"date":"2025-10-31T12:08:16","date_gmt":"2025-10-31T11:08:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133277"},"modified":"2025-10-31T12:08:50","modified_gmt":"2025-10-31T11:08:50","slug":"lidl-stuurt-winkelbus-naar-kleine-dorpjes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-stuurt-winkelbus-naar-kleine-dorpjes\/","title":{"rendered":"Lidl stuurt winkelbus naar kleine dorpjes"},"content":{"rendered":"\n

“Geen supermarkt? Geen probleem!” Dat is zowat het idee achter de “winkel op vier wielen”, waarmee Lidl<\/strong> plattelandsdorpjes in Hongarije bedient. Het initiatief wil niet alleen dorpsbewoners aan hun boodschappen helpen, maar ook de strenge vestigingsregels in Hongarije aanklagen.<\/p>\n\n\n\n

Zelfde prijs als in vaste winkels<\/h2>\n\n\n\n

Het aanbod bestaat uit meer dan tachtig basisproducten, waaronder groenten en fruit, zuivel, droge voeding en diepvriesproducten. Een drietal medewerkers zal instaan voor de bemanning van de bus, die uiteraard de nodige koel- en vriesruimtes heeft om alle producten in goeie staat bij de klanten te krijgen.<\/p>\n\n\n\n

De prijzen in de winkelbus zullen gelijk zijn aan die in de vaste winkels van Lidl, belooft de Hongaarse marktleider. “De mobiele winkel is bedoeld om ervoor te zorgen dat elke klant \u2013 ongeacht zijn of haar woonplaats \u2013 toegang heeft tot kwalitatief en betaalbaar voedsel<\/a>“, schrijft klantendirecteur Tibor Kov\u00e1cs van Lidl Hongarije op zijn LinkedIn-pagina.<\/p>\n\n\n\n

De bus zal zich in eerste instantie richten op een vijftigtal kleine dorpen waar andere levensmiddelenwinkels zijn weggetrokken, maar Lidl Hongarije verwacht dat het initiatief succes zal hebben en in de lente zal worden uitgebreid.<\/p>\n\n\n\n

Strenge regels aanklagen<\/h2>\n\n\n\n

De keten zet de winkelbus in de markt zet als poging om “bij te dragen aan de ontwikkeling en duurzaamheid van het platteland.” Die uitleg zal premier Viktor Orb\u00e1n alleszins liever horen dan een gefluisterde, maar niet offici\u00eble verklaring: dat het een omzeiling van – of zelfs protest tegen – de controversi\u00eble “Plazastop”-regeling is.<\/p>\n\n\n\n

Die regel bepaalt immers dat de overheid elke huurderswissel in winkelruimten groter dan 400 m\u00b2 expliciet moet goedkeuren, als deze levensmiddelen of drogisterijartikelen verkopen. Dat wil zeggen dat Lidl voor elke nieuwe vestiging de goedkeuring moet vragen van een overheid die zich met alle wettige (en soms onwettige<\/a>) manieren kant tegen buitenlandse ketens.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cGeen supermarkt? Geen probleem!\u201d Dat is zowat het idee achter de \u201cwinkel op vier wielen\u201d, waarmee Lidl plattelandsdorpjes in Hongarije bedient. Het initiatief wil niet alleen dorpsbewoners aan hun boodschappen helpen, maar ook de strenge vestigingsregels in Hongarije aanklagen..<\/p>\n","protected":false},"author":4,"featured_media":133283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[264],"region":[864],"class_list":["post-133277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lidl","topic-winkelconcept","region-centraal-europa"],"acf":[],"yoast_head":"\nLidl stuurt winkelbus naar kleine dorpjes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u201cGeen supermarkt? 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