{"id":133579,"date":"2025-11-04T11:12:21","date_gmt":"2025-11-04T10:12:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133579"},"modified":"2025-11-04T11:12:22","modified_gmt":"2025-11-04T10:12:22","slug":"gerry-weber-alleen-nog-online-in-duitsland-oostenrijk-en-zwitserland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/gerry-weber-alleen-nog-online-in-duitsland-oostenrijk-en-zwitserland\/","title":{"rendered":"Gerry Weber alleen nog online in Duitsland, Oostenrijk en Zwitserland"},"content":{"rendered":"\n

Gerry Weber<\/strong> maakt in de DACH-regio (Duitsland, Oostenrijk en Zwitserland) een digitale doorstart. Het Duitse modemerk ging afgelopen voorjaar failliet. In Belgi\u00eb verdwenen toen ook alle winkels, in Nederland werden verschillende vestigingen gered.<\/p>\n\n\n\n

Digitale herpositionering<\/h2>\n\n\n\n

De doorstart in de Duitstalige landen gebeurt via Globalist Beteiligungs, de e-commercepartner van de Spaanse Victrix Group, die eerder dit jaar ook de Nederlandse tak van het failliete modemerk overnam. Globalist neemt de webshop, de marketing en de operationele aansturing op zich en kiest voor een puur digitale aanpak, zonder eigen fysieke winkels.<\/p>\n\n\n\n

Carlos Sch\u00f6nig, medeoprichter van Globalist, zegt: “Gerry Weber is een bekend merk met een hoge herkenningswaarde.” Hij voegt toe: “We willen een digitale winkelervaring cre\u00ebren die zowel eigentijds als trouw is aan het merk.” Daarbij werkt hij met medeoprichter Felix Manthey aan een herpositionering van het merk voor het onlinekanaal.<\/p>\n\n\n\n

Het faillissement van het Duitse moederbedrijf in april \u2013 al de tweede keer in zes jaar<\/a> \u2013 sleurde ook de andere buitenlandse activiteiten mee in haar val. De 24 Belgische winkels gingen dicht<\/a>, net als de meerderheid van de 38 Nederlandse winkels<\/a>. Een achttal vestigingen in Nederland is overgenomen door Victrix Group.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gerry Weber maakt in de DACH-regio (Duitsland, Oostenrijk en Zwitserland) een digitale doorstart. Het Duitse modemerk ging afgelopen voorjaar failliet. 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