{"id":133659,"date":"2025-11-04T13:15:18","date_gmt":"2025-11-04T12:15:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133659"},"modified":"2025-11-04T13:15:21","modified_gmt":"2025-11-04T12:15:21","slug":"in-het-conflict-tussen-ben-jerrys-en-unilever-dreigt-nu-ook-ben-te-vertrekken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-het-conflict-tussen-ben-jerrys-en-unilever-dreigt-nu-ook-ben-te-vertrekken\/","title":{"rendered":"In het conflict tussen Ben &amp; Jerry&#8217;s en Unilever dreigt nu ook Ben te vertrekken"},"content":{"rendered":"\n<p>Ben Cohen verhoogt de druk op <strong>Unilever<\/strong>: de medeoprichter van <strong>Ben &amp; Jerry\u2019s<\/strong> zegt dat ook hij vertrekt als een terugkoop van het merk mislukt. De escalatie volgt amper anderhalve maand na het vertrek van medeoprichter Jerry Greenfield.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IJs met watermeloensmaak<\/h2>\n\n\n\n<p>Net als Greenfield, verwijt Cohen Unilever dat het <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-medeoprichter-stapt-op-door-muilkorving-unilever\/\">Ben &amp; Jerry\u2019s de mond heeft gesnoerd<\/a> over gevoelige maatschappelijke thema\u2019s. Volgens hem weigerde de groep recent een smaak met watermeloen te lanceren als steunbetuiging aan Palestina. \u201cIk doe wat zij niet konden doen,\u201d zegt hij in een video op sociale media, waarmee hij aankondigt het \u201cmilitante dessert\u201d zelf uit te brengen via zijn persoonlijke label Ben\u2019s Best, opgericht in 2016.<\/p>\n\n\n\n<p>Nu Unilever zijn ijsactiviteiten, waaronder Ben &amp; Jerry\u2019s en Magnum, afsplitst en als een zelfstandige entiteit <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/beursgang-magnum-in-de-koelkast-door-amerikaanse-shutdown\/\">naar de beurs wil brengen<\/a>, zien de oprichters <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-voert-druk-op-zonder-verkoop-maken-we-hen-het-leven-lastig\/\">hun kans schoon om zich los te weken<\/a>. Begin september lanceerden ze de campagne Free Ben &amp; Jerry\u2019s. Het doel: het merk terugkopen met \u201csociaal bewuste\u201d investeerders om onafhankelijkheid en vrijheid van meningsuiting te herwinnen. Maar Unilever lijkt niet bereid rond de tafel te zitten.<\/p>\n\n\n\n<p>Bijgevolg stapte Greenfield recent op, stellend dat het conflict \u201condraaglijk\u201d was geworden. Intussen dreigt ook Cohen te vertrekken als de terugkoop niet doorgaat. Unilever zegt een \u201cconstructieve dialoog te willen onderhouden\u201d met de oprichters, maar herhaalt dat van een verkoop geen sprake is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Cohen verhoogt de druk op Unilever: de medeoprichter van Ben &#038; Jerry\u2019s zegt dat hij vertrekt als een terugkoop van het merk mislukt. De escalatie volgt amper anderhalve maand na het vertrek van medeoprichter Jerry Greenfield. <\/p>\n","protected":false},"author":5,"featured_media":128630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[755,1813,260],"topic":[281],"region":[207],"class_list":["post-133659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ben-jerrys","company-magnum-ice-cream-company","company-unilever","topic-overname","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In het conflict tussen Ben &amp; Jerry&#039;s en Unilever dreigt nu ook Ben te vertrekken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben Cohen verhoogt de druk op Unilever: de medeoprichter van Ben &amp; 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