{"id":13375,"date":"2016-05-18T10:04:44","date_gmt":"2016-05-18T10:04:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut\/"},"modified":"2016-05-18T10:04:44","modified_gmt":"2016-05-18T10:04:44","slug":"dici-ouvre-un-deuxieme-point-de-vente-a-hannut","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut\/","title":{"rendered":"D\u2019ici opent tweede vestiging in Hannuit"},"content":{"rendered":"<p>Op 19 mei gaat <strong>d\u2019ici<\/strong>,\u00a0de supermarkt die samenwerkt met lokale producenten, van start met een tweede vestiging in Hannuit. <strong>RetailDetail Food <\/strong>sprak met oprichter Frank Mestdagh, die voortaan elk jaar een nieuwe winkel hoopt te openen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nieuw koopgedrag promoten<\/h2>\n<p><a href=\"http:\/\/www.d-ici.be\/\" target=\"_blank\" rel=\"noopener\">Lokale supermarkt d\u2019ici<\/a> beleefde zijn debuut in 2013 in Naninne, nabij Namen. De ambitie van Frank Mestdagh, telg van een bekende retailfamilie, was om een nieuw koopgedrag te promoten, dat de voorkeur geeft aan lokale producten, om zo de band tussen producent en consument te herstellen. Dat leidde in 2015 tot een omzet van 2.600.000 euro. Nu staat expansie op het programma.\u00a0<\/p>\n<p>\n\u201cHannuit is een heel interessante regio, gelegen in de provincie Luik maar grenzend aan de provincies Brabant en Limburg. Heel wat Nederlandstalige klanten doen hun boodschappen in Hannuit\u201d, weet Frank Mestdagh. \u201cHet is onze wens om elk jaar een winkel te openen en plezier te blijven hebben in wat we doen. We willen de spirit van helemaal in het begin bewaren, ondanks de groei. Het komt eropaan te blijven innoveren, de zaken te laten bewegen.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Prijs weegt niet door<\/h2>\n<p>\u201cNabijheid is een van de pijlers van het concept\u201d, benadrukt Frank Mestdagh. \u201cVoor onze tweede winkel passen we het assortiment dan ook gedeeltelijk aan en werken we met andere producenten dan in Naninne. Dat is vooral het geval voor groenten en fruit, want daar zitten we in hartje Haspengouw. Een rechtstreekse band met de producent is een andere pijler van het concept. We brengen de producent in contact met onze klanten, ter gelegenheid van degustaties, animaties of andere ontmoetingen.\u201d<\/p>\n<p>\nDie klanten, dat zijn mensen die ge\u00efnteresseerd zijn in wat ze eten en veel vragen stellen over de herkomst van de producten. De grootste leeftijdscategorie is die van 45 tot 55 jaar, een eerder rijp publiek dus. \u201cOnze klanten zeggen dat de prijs niet zwaar doorweegt in hun aankoopcriteria. Ze kiezen de producten omdat ze lekker zijn en omdat ze weten waar ze vandaan komen en wat erin zit. Er zijn steeds meer restaurants die zich bij ons komen bevoorraden. Op hun vraag hebben we de Carte Pro ontwikkeld, die hen bepaalde voordelen biedt. En voor de particulieren hebben we een getrouwheidskaart, die hen een korting van 1 % op hun aankopen oplevert.\u201d<\/p>\n<p>\nHet volledige interview met Frank Mestdagh lees je binnenkort in het <a href=\"https:\/\/www.retaildetail.be\/nl\/print\" target=\"_blank\" rel=\"noopener\">vijfde nummer van RetailDetail Food<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 19 mei gaat d\u2019ici,\u00a0de supermarkt die samenwerkt met lokale producenten, van start met een tweede vestiging in Hannuit. RetailDetail Food sprak met oprichter Frank Mestdagh, die voortaan elk jaar een nieuwe winkel hoopt te openen. \u00a0 Nieuw koopgedrag promoten Lokale supermarkt d\u2019ici beleefde zijn debuut in 2013 in Naninne, nabij Namen. De ambitie van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u2019ici opent tweede vestiging in Hannuit - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u2019ici opent tweede vestiging in Hannuit - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Op 19 mei gaat d\u2019ici,\u00a0de supermarkt die samenwerkt met lokale producenten, van start met een tweede vestiging in Hannuit. RetailDetail Food sprak met oprichter Frank Mestdagh, die voortaan elk jaar een nieuwe winkel hoopt te openen. \u00a0 Nieuw koopgedrag promoten Lokale supermarkt d\u2019ici beleefde zijn debuut in 2013 in Naninne, nabij Namen. 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