{"id":13394,"date":"2016-05-19T09:36:34","date_gmt":"2016-05-19T09:36:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/ebay-and-myer-launch-virtual-reality-department-store\/"},"modified":"2016-05-19T09:36:34","modified_gmt":"2016-05-19T09:36:34","slug":"ebay-and-myer-launch-virtual-reality-department-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ebay-and-myer-launch-virtual-reality-department-store\/","title":{"rendered":"eBay en Myer lanceren virtueel warenhuis"},"content":{"rendered":"<p>Volgens <strong>eBay <\/strong>en <strong>Myer <\/strong>gaat het om een wereldpremi\u00e8re: voor het eerst kunnen consumenten in een webwinkel handenvrij shoppen met behulp van een &#8216;virtual reality&#8217;-toepassing. Een gimmick, of de toekomst van het winkelen?\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>3D winkelbeleving<\/h2>\n<p>Consumenten die de eBay Virtual Reality Department Store-app downloaden op hun smartphone, kunnen met behulp van een eenvoudige kartonnen headset de virtuele winkel betreden van Myer, de grootste Australische warenhuisketen. Daar worden ze ondergedompeld in een echte 3D winkelbeleving.\u00a0<\/p>\n<p>\nEerst krijgen gebruikers verschillende productcategorie\u00ebn te zien: dameskledij, elektronica, huishoudproducten\u2026 Shoppers kunnen de koopervaring personaliseren door de categorie\u00ebn te selecteren die hen interesseren. Bovendien analyseert de app hun shopgedrag om andere mogelijk interessante producten te suggereren.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Kopen met je ogen<\/h2>\n<p>Het opmerkelijke is, dat de VR-toepassing gebruik maakt van de eBay Sight Search-technologie: door naar een product te staren, selecteer je het en &#8216;zweeft&#8217; het naar je toe. De top 100 producten zijn al in 3D beschikbaar, de andere nog in 2D. In totaal bevat de virtuele winkel 12.500 referenties.<\/p>\n<p>\nMet een simpele beweging van je hoofd kun je makkelijk productinformatie, voorraad en leveropties raadplegen. Om een aankoop te finaliseren, kijk je naar het \u201cvoeg toe aan winkelmandje\u201d-icoon, waarop je naar de eBay-app wordt doorverwezen. Want om te betalen moet je voorlopig de headset nog afzetten. Maar daar wordt aan gewerkt. De ontwikkelaars willen niet alleen naadloos betalen in VR mogelijk maken, maar ook sociaal shoppen \u2013 in gezelschap van een vriendin bijvoorbeeld.\u00a0<\/p>\n<p>\nIs dit de toekomst van retailbeleving, of gewoon een voorbijgaande gimmick? \u201cDit is slechts een eerste glimp van wat shoppen in de toekomst kan worden\u201d, meent Steve Brennen, Senior Director Marketing &amp; Retail Innovation bij eBay. \u201cStel je voor: vanuit je sofa in Sydney zou je kunnen gaan shoppen in een Londense boetiek met je zus die in New York woont.\u201d<\/p>\n<p>\nDeze video toont mooi <a href=\"https:\/\/youtu.be\/yAuiXhJPnr8\" target=\"_blank\" rel=\"noopener\">hoe de VR-app van eBay en Myer precies werkt<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volgens eBay en Myer gaat het om een wereldpremi\u00e8re: voor het eerst kunnen consumenten in een webwinkel handenvrij shoppen met behulp van een &#8216;virtual reality&#8217;-toepassing. Een gimmick, of de toekomst van het winkelen?\u00a0 \u00a0 3D winkelbeleving Consumenten die de eBay Virtual Reality Department Store-app downloaden op hun smartphone, kunnen met behulp van een eenvoudige kartonnen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eBay en Myer lanceren virtueel warenhuis - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ebay-and-myer-launch-virtual-reality-department-store\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay en Myer lanceren virtueel warenhuis - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Volgens eBay en Myer gaat het om een wereldpremi\u00e8re: voor het eerst kunnen consumenten in een webwinkel handenvrij shoppen met behulp van een &#8216;virtual reality&#8217;-toepassing. 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