{"id":134043,"date":"2025-11-07T11:46:00","date_gmt":"2025-11-07T10:46:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134043"},"modified":"2025-11-07T11:46:01","modified_gmt":"2025-11-07T10:46:01","slug":"marktaandeel-bol-groeit-ondanks-rivaliteit-met-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/marktaandeel-bol-groeit-ondanks-rivaliteit-met-amazon\/","title":{"rendered":"Marktaandeel bol groeit ondanks rivaliteit met Amazon"},"content":{"rendered":"\n

In de concurrentiestrijd met Amazon<\/strong> is er geen ruimte voor arrogantie, zegt topman Frans Muller van Ahold Delhaize<\/strong>, eigenaar van webwinkel bol<\/strong>. De online marktleider in de Benelux is sterk lokaal verankerd maar moet alert blijven.<\/p>\n\n\n\n

Sterke omzetgroei<\/h2>\n\n\n\n

Zowel in Belgi\u00eb als in Nederland plant Amazon de komende jaren miljarden te investeren om de logistiek te versterken<\/a> en meer verkooppartners aan te trekken. De bedoeling lijkt duidelijk: de Amerikaanse gigant wil marktleider worden in de enige twee West-Europese landen waar dat tot nu toe niet lukt, omdat lokale speler bol er stevig standhoudt.<\/p>\n\n\n\n

Of dat Frans Muller, topman van bol-eigenaar Ahold Delhaize, niet verontrust? De resultaten zijn voorlopig uitstekend, met opnieuw sterke omzetgroei van 8,4% in het afgelopen derde kwartaal<\/a>. \u201cOns marktaandeel met bol groeit nog steeds en de omzet groeit ongeveer twee keer harder dan die van de markt als geheel\u201d, zegt hij aan NRC. Toch klinkt hij ook beducht: \u201cWe moeten alert zijn op wat wij klanten te bieden hebben<\/a>, en wat we onze verkooppartners kunnen bieden. Er is nul komma nul tijd voor enige arrogantie in deze competitieve markt.\u201d<\/p>\n\n\n\n

Competitief blijven<\/h2>\n\n\n\n

De lokale verankering van bol is volgens de topman een troef: het bedrijf kent de Nederlandse en Vlaamse markt buitengewoon goed. \u201cKlanten waarderen de service van bol. En we zijn concurrerender geworden met onze prijzen.\u201d<\/p>\n\n\n\n

Maar de webwinkel moet wel de eigen broek ophouden, zegt hij: \u201cBol is een zelfstandig bedrijf en is zelfstandig verantwoordelijk voor zijn winst- en verliesrekeningen en voor investeringen. Dat geldt voor al onze merken en dat vinden wij de gezondste manier om afspraken met het management te maken. Bol moet net als elk ander bedrijf dingen doen die belangrijk zijn om competitief te zijn, te worden en te blijven.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In de concurrentiestrijd met Amazon is er geen ruimte voor arrogantie, zegt topman Frans Muller van Ahold Delhaize, eigenaar van webwinkel bol. De online marktleider in de Benelux is sterk lokaal verankerd maar moet alert blijven. Sterke omzetgroei Zowel in Belgi\u00eb als in Nederland plant Amazon de komende jaren miljarden te investeren om de logistiek […]<\/p>\n","protected":false},"author":3,"featured_media":134045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[200],"extra":[],"company":[124,206,390],"topic":[198],"region":[324],"class_list":["post-134043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","people-frans-muller","company-ahold-delhaize","company-amazon","company-bol-com","topic-e-commerce","region-benelux"],"acf":[],"yoast_head":"\nMarktaandeel bol groeit ondanks rivaliteit met Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de concurrentiestrijd met Amazon is er geen ruimte voor arrogantie, zegt topman 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