{"id":134435,"date":"2025-11-13T09:57:59","date_gmt":"2025-11-13T08:57:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134435"},"modified":"2025-11-13T09:58:02","modified_gmt":"2025-11-13T08:58:02","slug":"wordt-ahold-delhaize-weggepest-uit-servie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/wordt-ahold-delhaize-weggepest-uit-servie\/","title":{"rendered":"Wordt Ahold Delhaize weggepest uit Servi\u00eb?"},"content":{"rendered":"\n<p>Met een streng margeplafond voert de Servische regering de druk op buitenlandse supermarktketens op. <strong>Ahold Delhaize<\/strong>, die er actief is onder de namen <strong>Maxi<\/strong>, <strong>Mega Maxi<\/strong> en <strong>Shop&amp;Go<\/strong>, zou daarom overwegen tientallen winkels in het land te sluiten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Wekelijks miljoenen verlies&#8221;<\/h2>\n\n\n\n<p>Sinds eind augustus beperkt de Servische overheid de winstmarges op 3000 producten tot 20%. Officieel wil de maatregel consumenten beschermen tegen prijsstijgingen, maar de regel zou vooral buitenlandse ketens, met hogere kosten, treffen, die zo nauwelijks nog winst kunnen realiseren.<\/p>\n\n\n\n<p>De zowat 550 winkels van lokale dochter <strong>Delhaize Serbia<\/strong> zouden sinds de margelimiet <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/eu-europaeische-supermarktketten-beklagen-schikanen-in-serbien-01\/100159143.html\">wekelijks miljoenenverliezen draaien<\/a>, bericht het Duitse Handelsblatt. Vorig jaar was er nog een winst van 63 miljoen euro op een omzet van 1,4 miljard euro. Ahold Delhaize geeft ook in zijn jaarverslag toe dat de retailsector in het land \u201caanzienlijke uitdagingen\u201d ondervindt. <\/p>\n\n\n\n<p>De plafonds dwingen retailers om alle kosten \u2013 van huur en energie tot personeel \u2013 binnen de marge van 20% te houden. Voor grote concerns is dat economisch nauwelijks houdbaar, stellen betrokkenen. Delhaize zou daarom een &#8220;dubbelcijferig&#8221; aantal winkels willen sluiten, al <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1577369\/servische-regering-treitert-buitenlandse-supermarkten-ahold-delhaize-gaat-winkels-sluiten\">bevestigt het bedrijf dat zelf niet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brussel waarschuwt<\/h2>\n\n\n\n<p>Eerder kreeg de supermarktgroep al een boete van 209.000 euro omdat Maxi de prijsregels zou hebben geschonden. Delhaize noemde die sanctie echter \u201coneerlijk en ongegrond\u201d en vecht de boete aan. Het bedrijf zou specifiek geviseerd zijn omdat het publiek kritiek uitte op de prijslimieten.<\/p>\n\n\n\n<p>Ook de Europese Commissie uitte in het recente toetredingsrapport evenwel stevige kritiek. Het prijsplafond \u201cverstoort de markt\u201d en kan buitenlandse investeringen afremmen. De maatregel mist onderbouwing en belemmert eerlijke concurrentie, klonk het. De Commissie zegt tegenover het Financieele Dagblad \u201cin contact te zijn\u201d met de Servische regering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met een streng prijsplafond voert de Servische regering de druk op buitenlandse supermarktketens op. Ahold Delhaize, die er actief is onder de naam Maxi, zou daarom overwegen meer dan tien winkels in het land te sluiten.<\/p>\n","protected":false},"author":5,"featured_media":134455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[124,196],"topic":[1222],"region":[1054],"class_list":["post-134435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ahold-delhaize","company-delhaize","topic-herstructurering","region-oost-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wordt Ahold Delhaize weggepest uit Servi\u00eb? - RetailDetail BE<\/title>\n<meta name=\"description\" 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