{"id":134681,"date":"2025-11-14T15:13:46","date_gmt":"2025-11-14T14:13:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134681"},"modified":"2025-11-14T15:13:48","modified_gmt":"2025-11-14T14:13:48","slug":"vinted-gaat-van-start-in-de-verenigde-staten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/vinted-gaat-van-start-in-de-verenigde-staten\/","title":{"rendered":"Vinted gaat van start in de Verenigde Staten"},"content":{"rendered":"\n

Vinted <\/strong>richt het vizier op de Verenigde Staten, nu de omzet dit jaar de mijlpaal van 10 miljard euro bereikt. Vanaf maandag is het tweedehandsplatform beschikbaar in New York, als eerste test.<\/p>\n\n\n\n

Niet \u00e9\u00e9n maar drie activiteiten<\/h2>\n\n\n\n

Vinted rondt dit jaar een nieuwe kaap: de bruto-omzet (GMV) groeit met 25% tot 10 miljard euro. In het vierde kwartaal haalde Litouwse tweedehandsreus een omzet van 813,4 miljoen euro. CEO Thomas Plantenga noemt het de bekroning van een meerjarenplan<\/a>, in een gesprek met Bloomberg.<\/p>\n\n\n\n

De onderneming bouwde de voorbije jaren immers drie verschillende zakenmodellen uit: de kern blijft de marktplaats waar consumenten tweedehandsartikelen kopen en verkopen. Daarnaast ontstond een aparte verzendtak via de overname van Homerr <\/strong>\u2013 nu Vinted Go<\/strong> \u2013 en ontwikkelde de groep met Vinted Pay<\/strong> ook een eigen betaalplatform.<\/p>\n\n\n\n

Qua marktplaats is vooral Duitsland een drijvende kracht achter de recente groei. Maar Vinted breidde ook het aanbod fors uit: naast mode omvat het platform nu ook elektronica, sportuitrusting en tal van andere categorie\u00ebn. Vinted Go is intussen actief in vijf markten, terwijl Vinted Pay de voorbije maanden geleidelijk werd uitgerold onder de leden.<\/p>\n\n\n\n

Van Londen naar New York<\/h2>\n\n\n\n

Nu de fundamenten in Europa stevig staan, verschuift de focus naar de \u201cgigantische\u201d Amerikaanse markt. Volgens Plantenga is de tweedehandssector daar verrassend onvolwassen: spelers hebben het moeilijk en de penetratie blijft laag. Dat cre\u00ebert een opening voor een Europese uitdager met schaal en ervaring, en voor Vinted om uit te groeien tot “een mondiale miljardenspeler”.<\/p>\n\n\n\n

\u201cMaandag leggen we de link tussen Londen en New York,\u201d zegt de CEO. Die verbinding moet in eerste instantie New Yorkers toelaten tweedehandsmode rechtstreeks van Europese verkopers te kopen, en vice versa. Na de testfase volgen volgend jaar grotere investeringen. De expansiestrategie steunt op een vast patroon: Vinted betreedt een nieuwe markt vanuit een bestaande hub. <\/p>\n\n\n\n

De hoge verzendkosten tussen het Verenigd Koninkrijk en de Verenigde Staten ziet Plantenga als een tijdelijk euvel, die het bedrijf voorlopig zelf subsidieert. In een latere fase wil de onderneming de Amerikaanse operatie op eigen benen laten draaien.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vinted richt het vizier op de Verenigde Staten, nu de omzet dit jaar de mijlpaal van 10 miljard euro bereikt. 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