{"id":134889,"date":"2025-11-18T10:33:53","date_gmt":"2025-11-18T09:33:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134889"},"modified":"2025-11-18T15:24:57","modified_gmt":"2025-11-18T14:24:57","slug":"duits-luxewarenhuis-breuninger-opent-nederlands-en-franstalige-webshops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/duits-luxewarenhuis-breuninger-opent-nederlands-en-franstalige-webshops\/","title":{"rendered":"Duits luxewarenhuis Breuninger opent Nederlands- en Franstalige webshops"},"content":{"rendered":"\n

Breuninger<\/strong>, een Duitse luxewarenhuisketen met dertien winkels, bedient Nederlandse webshopklanten voortaan in het Nederlands en Zwitsers ook in het Frans. Voor Belgen blijft de onlinewinkel Engelstalig.<\/p>\n\n\n\n

\u201cPersoonlijk, relevant en inspirerend\u201d<\/h2>\n\n\n\n

De webshop van Breuninger is voortaan beschikbaar in het Nederlandse voor Nederlandse klanten. In Zwitserland voegt de retailer Frans als tweede taal toe, naast het Duits. \u201cOns doel is om de winkelervaring bij Breuninger op elk kanaal en in elke markt persoonlijk, relevant en inspirerend te maken<\/a>\u201d, zegt klantendirecteur Felix Kreyer aan Retail-News. Beide markten krijgen ook eigen betalings- en leveringsopties.<\/p>\n\n\n\n

Breuninger bezorgt vandaag al in negen Europese landen, maar in de meeste landen doet de retailer dat in de Engelse taal. Er is al wel een Poolse taalversie, maar nog geen Spaanse of Italiaanse, en ook Nederlands- of Franstalige klanten in Belgi\u00eb worden online nog in het Engels bediend. In Frankrijk bezorgt de retailer nog niet.<\/p>\n\n\n\n

Uitrol getrouwheidsprogramma<\/h2>\n\n\n\n

Na een succesvolle start in 2023 in Oostenrijk en Duitsland introduceert de warenhuisketen het loyaliteitsprogramma \u201cBeyond by Breuninger\u201d nu ook in Zwitserland. Het programma telt al meer dan 1,5 miljoen leden en is volledig ge\u00efntegreerd in de Breuninger-app. Klanten kunnen punten sparen, krijgen eerder toegang tot nieuwe collecties en uitnodigingen voor exclusieve evenementen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Breuninger, een Duitse luxewarenhuisketen met 13 winkels, bedient Nederlandse webshopklanten voortaan in het Nederlands en Zwitsers ook in het Frans. 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