{"id":134906,"date":"2025-11-18T11:18:59","date_gmt":"2025-11-18T10:18:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134906"},"modified":"2025-11-18T15:21:36","modified_gmt":"2025-11-18T14:21:36","slug":"colruyt-group-opent-autonome-pop-upshop-met-plantaardig-aanbod","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-opent-autonome-pop-upshop-met-plantaardig-aanbod\/","title":{"rendered":"Colruyt Group opent autonome pop-upshop met plantaardig aanbod"},"content":{"rendered":"\n<p>In een hoogtechnologische pop-upwinkel op de campus van de Vrije Universiteit Brussel biedt <strong>Okay<\/strong>, de buurtwinkelformule van <strong>Colruyt Group<\/strong>, uitsluitend plantaardige producten aan. Volgend jaar trekt de pop-up door Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Handenvrij shoppen<\/h2>\n\n\n\n<p>De \u201cEasy Switch\u201d-winkel bouwt verder op de bekende technologie van de autonome winkels van Okay Direct <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/derde-kassaloze-okay-direct-opent-in-gent\/\">die Colruyt Group in Gent opende<\/a>. Het intern ontwikkelde concept maakt gebruik van slimme (koel)kasten en cameratoezicht: klanten kunnen de winkel binnen met hun bankkaart en registreren zich aan een kiosk.<\/p>\n\n\n\n<p>De innovatieve cameratechnologie volgt de klant door de winkel, waarbij de kasten automatisch openen. Het systeem registreert de geselecteerde producten en genereert een correct kassaticket aan het einde van het bezoek. Een nieuwigheid is dat klanten nu de hele tijd de handen vrij hebben: in een klassieke Okay Direct dien je nog bij elke kast een QR-code te scannen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Makkelijk switchen<\/h2>\n\n\n\n<p>De autonome winkel verkoopt een aanbod van 150 uitsluitend plantaardige referenties op 18&nbsp;m\u00b2. Okay wil op deze manier zijn ambities rond de Green Deal-eiwitshift, die ook de VUB ondertekende, verder realiseren. De doelstelling is een verhouding van 60%&nbsp;plantaardige en 40%&nbsp;dierlijke eiwitten tegen&nbsp;2030. Vandaar de naam: de retailer wil aantonen hoe <em>easy<\/em> het is om te <em>switchen<\/em> naar meer plantaardig eten.<\/p>\n\n\n\n<p>Okay organiseert de komende weken verschillende kookworkshops en proeverijen in de tijdelijke winkel, die open blijft tot en met 12&nbsp;december. In 2026 trekt de pop-upshop door Belgi\u00eb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In een hoogtechnologische pop-upwinkel op de campus van de Vrije Universiteit Brussel biedt Okay, de buurtwinkelformule van Colruyt Group, uitsluitend plantaardige producten aan. Volgend jaar trekt de pop-up door Belgi\u00eb. <\/p>\n","protected":false},"author":3,"featured_media":134910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[784],"people":[],"extra":[],"company":[338],"topic":[264],"region":[178],"class_list":["post-134906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-veggie-vegan","company-okay","topic-winkelconcept","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group opent autonome pop-upshop met plantaardig aanbod - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In een hoogtechnologische pop-upwinkel op de campus van de Vrije Universiteit Brussel 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