{"id":135005,"date":"2025-11-19T11:16:11","date_gmt":"2025-11-19T10:16:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135005"},"modified":"2025-11-19T11:17:47","modified_gmt":"2025-11-19T10:17:47","slug":"soezenbakker-poppies-bakeries-haalt-cargill-topvrouw-inge-demeyere-binnen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/soezenbakker-poppies-bakeries-haalt-cargill-topvrouw-inge-demeyere-binnen\/","title":{"rendered":"Soezenbakker Poppies Bakeries haalt Cargill-topvrouw Inge Demeyere binnen"},"content":{"rendered":"\n

Poppies Bakeries<\/strong>, de West-Vlaamse wereldleider in roomsoezen en andere zoetwaren, benoemt Inge Demeyere tot CEO. Ze neemt op 1 april het roer over van Patrick Reekmans, na 24 jaar carri\u00e8re bij Cargill<\/strong>.<\/p>\n\n\n\n

Marktleider met groeiambities<\/h2>\n\n\n\n

Vorig jaar haalde Poppies Bakeries 460 miljoen euro omzet met roomsoezen, eclairs, donuts, macarons en andere zoetwaren. De onderneming profileert zich als wereldleider in roomsoezen, vooral geproduceerd in opdracht van supermarktketens. Het familiebedrijf uit Zonnebeke telt 1.400 medewerkers verspreid over dertien locaties in Europa en de Verenigde Staten.<\/p>\n\n\n\n

Demeyere zegt aan De Tijd dat ze bewust kiest voor \u201ceen groeiend, internationaal familiebedrijf\u201d<\/a>. De nieuwe CEO start al begin januari in Zonnebeke, waar ze drie maanden lang meedraait met haar voorganger. Reekmans schuift daarna door naar de adviesraad.<\/p>\n\n\n\n

De nieuwe topvrouw begon haar loopbaan bij Vandemoortele<\/strong>, maar bouwde vooral bij Cargill een indrukwekkend parcours uit. Ze leidde er de Europese chocoladeafdeling, waar ze via overnames en organische groei de omzet verdubbelde en de winstgevendheid herstelde. Onder haar verantwoordelijkheid vielen veertien fabrieken \u2013 waarvan vier in Belgi\u00eb \u2013 1.100 medewerkers en meer dan 1 miljard euro omzet. Later nam ze de leiding over de wereldwijde bakkerij- en ijsdivisie van Cargill, tot ze in maart haar vertrek aankondigde.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poppies Bakeries, de West-Vlaamse wereldleider in roomsoezen en andere zoetwaren, benoemt Inge Demeyere tot CEO. Ze neemt op 1 april het roer over van Patrick Reekmans, na 24 jaar carri\u00e8re bij Cargill.<\/p>\n","protected":false},"author":5,"featured_media":119482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1882],"topic":[478],"region":[182],"class_list":["post-135005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-poppies-bakeries","topic-managementwissel","region-west-vlaanderen"],"acf":[],"yoast_head":"\nSoezenbakker Poppies Bakeries haalt Cargill-topvrouw Inge Demeyere binnen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Poppies Bakeries, wereldleider in roomsoezen, benoemt Inge Demeyere tot CEO. 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