{"id":135185,"date":"2025-11-21T12:56:32","date_gmt":"2025-11-21T11:56:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135185"},"modified":"2025-11-21T14:38:53","modified_gmt":"2025-11-21T13:38:53","slug":"colruyt-breidt-gezondheidsaanbod-uit-met-zelftesten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/colruyt-breidt-gezondheidsaanbod-uit-met-zelftesten\/","title":{"rendered":"Colruyt breidt gezondheidsaanbod uit met zelftesten"},"content":{"rendered":"\n

In 175 winkels lanceert Colruyt<\/strong> Laagste Prijzen een nieuw assortiment zelftesten, gericht op de vroegtijdige opsporing van gezondheidsproblemen zoals darmkanker. Ze worden verkocht tegen de laagste prijs op de markt.<\/p>\n\n\n\n

\u201cPreventie dichter bij de klant brengen\u201d<\/h2>\n\n\n\n

Om gezondheidszorg toegankelijk en betaalbaar te maken voor een breed publiek, lanceert Colruyt in de parafarmacategorie \u2013 een rayon die groeit met dubbele cijfers \u2013 verschillende zelftests: naast darmkanker omvat het assortiment ook testen voor urineweginfecties, menopauze, vitamine D en ijzertekort. De zelftesten kosten 9,99 euro, wat de laagste prijs op de markt is en tot bijna 10 euro goedkoper dan vergelijkbare producten.<\/p>\n\n\n\n

De retailer wijst erop dat de belangstelling voor zelftesten recent is gestegen na publieke getuigenissen over het belang van vroege detectie voor darmkanker. Volgens Stop Darmkanker vzw sterven jaarlijks 2.500 mensen aan deze ziekte in Belgi\u00eb, wat neerkomt op zeven doden per dag, waarvan 90% boven de 50 jaar is.<\/p>\n\n\n\n

“Met de introductie van zelftesten brengen we preventie dichter bij de klant en willen we betrouwbare producten aanbieden aan scherpe prijzen,” zegt Thijs Lamote, aankoper parafarma bij Colruyt Laagste Prijzen. In februari 2026 zal Colruyt extra aandacht besteden aan darmgezondheid met een campagne en een webinar over voeding bij prikkelbare darmklachten.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In 175 winkels lanceert Colruyt Laagste Prijzen een nieuw assortiment zelftesten, gericht op de vroegtijdige opsporing van gezondheidsproblemen zoals darmkanker. 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