{"id":135186,"date":"2025-11-21T09:23:45","date_gmt":"2025-11-21T08:23:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135186"},"modified":"2025-11-21T09:23:46","modified_gmt":"2025-11-21T08:23:46","slug":"unilever-overweegt-verkoop-van-britse-klassiekers-marmite-colmans-en-bovril","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-overweegt-verkoop-van-britse-klassiekers-marmite-colmans-en-bovril\/","title":{"rendered":"Unilever overweegt verkoop van Britse klassiekers Marmite, Colman\u2019s en Bovril"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>overweegt een verkoop van een aantal historische Britse voedingsmerken, waaronder Marmite, Colman\u2019s en Bovril. De merken vertegenwoordigen een omzet van zo\u2019n 200 miljoen pond (232 miljoen euro).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grootste desinvestering<\/h2>\n\n\n\n<p>Voor CEO Fernando Fernandez, die in februari aantrad met de opdracht om de turnaround bij Unilever te versnellen, zou het om de <a href=\"https:\/\/www.reuters.com\/business\/unilever-considers-sale-british-brands-marmite-bovril-sources-say-2025-11-20\/\">meest ingrijpende desinvestering tot nu toe<\/a> gaan. Dat melden drie betrokken bronnen aan persagentschap Reuters. Twee van die bronnen benadrukken wel dat instantnoedelmerk Pot Noodle niet in de verkoopmand terechtkomt.<\/p>\n\n\n\n<p>Unilever bezit wereldwijd zo\u2019n 400 merken, maar zet zijn marketingzwaarte vooral achter dertig \u2018power brands\u2019, zoals Dove, Axe en Hellmann\u2019s. Onder Fernandez, voorheen topman van de divisie Beauty &amp; Wellbeing, zet de groep steviger in op premiumproducten met hogere marges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snoeien in portefeuille<\/h2>\n\n\n\n<p>Voormalig CEO Hein Schumacher verklaarde vorig jaar dat Unilever zijn \u201cnogal eclectische\u201d foodportefeuille wilde afslanken. Een belangrijk kantelmoment in de strategische herori\u00ebntatie volgt volgende maand: dan splitst Unilever zijn ijsdivisie af, waar onder meer Magnum en Ben &amp; Jerry\u2019s onder vallen.<\/p>\n\n\n\n<p>Concurrenten volgen dezelfde strategie. <strong>Nestl\u00e9 <\/strong>zette eerder zijn wateractiviteiten in de etalage en evalueert zijn minder presterende vitaminecategorie, terwijl <strong>Kraft Heinz<\/strong> wordt opgesplitst. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever overweegt een verkoop van een aantal historische Britse voedingsmerken, waaronder Marmite, Colman\u2019s en Bovril. De merken vertegenwoordigen een omzet van zo\u2019n 200 miljoen pond (232 miljoen euro).<\/p>\n","protected":false},"author":5,"featured_media":135188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[260],"topic":[281],"region":[283],"class_list":["post-135186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-unilever","topic-overname","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever overweegt verkoop van Britse klassiekers Marmite, Colman\u2019s en Bovril - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever overweegt een 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