{"id":135472,"date":"2025-11-24T16:42:06","date_gmt":"2025-11-24T15:42:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135472"},"modified":"2025-11-24T16:42:08","modified_gmt":"2025-11-24T15:42:08","slug":"black-friday-dit-jaar-klant-wil-meer-kopen-minder-uitgeven","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/black-friday-dit-jaar-klant-wil-meer-kopen-minder-uitgeven\/","title":{"rendered":"Black Friday dit jaar: klant wil meer kopen, minder uitgeven"},"content":{"rendered":"\n<p>Black Friday blijft onverminderd populair, maar consumenten worden wel merkbaar voorzichtiger. In de Verenigde Staten doen dit jaar nog meer mensen mee, vooral Gen Z en millennials, en ze kiezen daarbij opvallend vaak voor de fysieke winkel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inflatie drukt de pret<\/h2>\n\n\n\n<p>Amerikanen willen gemiddeld 622 Amerikaanse dollar (ongeveer 570 euro) uitgeven tussen Thanksgiving en Cyber Monday, een daling van 4% tegenover vorig jaar. Toch <a href=\"https:\/\/massmarketretailers.com\/more-consumers-plan-to-shop-from-black-friday-to-cyber-monday-but-they-intend-to-spend-less-deloitte-study-finds\/\">stijgt het aantal deelnemers van 79% naar 82%<\/a>. Dat blijkt uit een enqu\u00eate van Deloitte.<\/p>\n\n\n\n<p>Inflatie en krappe huishoudbudgetten blijven wegen op het koopgedrag: bijna zeven op de tien consumenten die minder gaan besteden, wijzen inflatie aan als hoofdreden. Hoewel die trend momenteel in de Verenigde Staten meer uitgesproken is, valt te verwachten dat ook in Europa de economische onzekerheid een rol zal spelen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jongeren houden Black Friday overeind<\/h2>\n\n\n\n<p>Gen Z en millennials tonen zich opvallend veerkrachtig. Zij houden hun uitgaven ongeveer gelijk, terwijl Gen X 9% minder wil spenderen en babyboomers zelfs 12% minder. Meer dan de helft van Gen Z (56%) zegt andere uitgaven terug te schroeven om toch te kunnen deelnemen \u2014 tegenover 41% van alle shoppers.<\/p>\n\n\n\n<p>Volgens Brian McCarthy, retailstrategieleider bij Deloitte Consulting, groeit de invloed van jonge consumenten opvallend snel: \u201cHoewel de meeste shoppers deze feestperiode terughoudend blijven, groeit de koopkracht van Gen Z \u2014 zij zijn nu goed voor ongeveer 20 Amerikaanse dollar van elke 100 dollar die tijdens de feestdagen wordt uitgegeven, tegenover slechts 4 dollar vijf jaar geleden.\u201d<\/p>\n\n\n\n<p>Daarbij blijft de fysieke winkel belangrijk: 92% van Gen Z-shoppers doet mee aan Black Friday\u2013Cyber Monday en 72% trekt op Black Friday naar een fysieke winkel, tegenover 49% gemiddeld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online \u00e9n offline: hybride wint<\/h2>\n\n\n\n<p>De vijfdaagse koopperiode evolueert verder naar een hybride winkelevenement: 60% van de uitgaven gebeurt online, 40% in fysieke winkels. Online-only retailers blijven de populairste dealbestemming, maar winkels trekken nog altijd shoppers aan met \u2018doorbuster\u2019-promoties (54%), scherpe dagdeals (52%) en de sociale ervaring van samen winkelen (43%).<\/p>\n\n\n\n<p>Intussen hebben consumenten hun winkelmandjes al gevuld: 60% heeft al producten klaarstaan om te kopen zodra de kortingen beginnen. Financiering wordt ook belangrijker. 64% van de consumenten plant aankopen via kredietkaarten of \u201cbuy now, pay later\u201d. Deze groep spendeert naar verwachting 12% meer dan gemiddeld. De populairste categorie\u00ebn zijn kleding en accessoires (76%), elektronica (56%), speelgoed (52%) en cadeaubonnen (51%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday blijft onverminderd populair, maar consumenten worden wel merkbaar voorzichtiger. In de Verenigde Staten doen dit jaar nog meer mensen mee, vooral Gen Z en millennials, en ze kiezen daarbij opvallend vaak voor de fysieke winkel.<\/p>\n","protected":false},"author":5,"featured_media":29705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[],"topic":[275],"region":[207],"class_list":["post-135472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","topic-analyse","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday dit jaar: klant wil meer kopen, minder uitgeven - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Black Friday blijft onverminderd populair, maar consumenten worden wel merkbaar voorzichtiger. 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