{"id":135686,"date":"2025-11-25T14:47:48","date_gmt":"2025-11-25T13:47:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135686"},"modified":"2025-11-25T14:47:49","modified_gmt":"2025-11-25T13:47:49","slug":"auchan-wordt-grootste-franchisepartner-van-intermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/auchan-wordt-grootste-franchisepartner-van-intermarche\/","title":{"rendered":"Auchan wordt grootste franchisepartner van Intermarch\u00e9"},"content":{"rendered":"\n

Er staat een ingrijpende hertekening van het Franse retaillandschap op til: Auchan<\/strong> is van plan om zijn bijna 300 Franse supermarkten straks onder de vlag van Intermarch\u00e9<\/strong> en Netto <\/strong>te exploiteren.<\/p>\n\n\n\n

Vanaf eind 2026?<\/h2>\n\n\n\n

Auchan Retail kondigt vandaag in een persbericht een verrassende strategische zet aan: de retailgroep wil franchisenemer worden van de Groupement Mousquetaires, om voortaan zijn 294 Franse supermarkten onder de uithangborden van Intermarch\u00e9 en Netto uit te baten. De winkels zouden in het nieuwe model nog steeds door Auchan Retail worden ge\u00ebxploiteerd, via de oprichting van een nieuwe autonome rechtspersoon. Intermarch\u00e9 kan de verkooppunten als franchisegever meer flexibiliteit, betere prestaties, meer waarde voor klanten en meer kansen voor werknemers bezorgen, luidt de redenering.<\/p>\n\n\n\n

De betrokken supermarkten zijn goed voor een omzet van 3,3 miljard euro en stellen 11.400 mensen tewerk. Zij zullen hun job behouden, verzekert de retailer. De samenwerking kan Intermarch\u00e9, de nummer twee op de Franse markt, doen groeien naar een marktaandeel van 20%. Op voorwaarde tenminste dat de mededingingsautoriteiten het partnership goedkeuren. Het project zou eind 2026 van kracht kunnen worden.<\/p>\n\n\n\n

Hypermarkten blijven Auchan<\/h2>\n\n\n\n

De naam Auchan verdwijnt overigens niet van de Franse markt: de groep zal zijn hypermarkten onder deze naam blijven uitbaten. \u201cHypermarkten zijn geen model uit het verleden. Ze blijven de belangrijkste winkelbestemming, bezocht door 89% van de Fransen voor hun boodschappen\u201d, aldus het persbericht. Deze winkels worden omgebouwd naar een innovatiever, servicegericht omnichannel-bedrijfsmodel.<\/p>\n\n\n\n

Auchan Retail en Intermarch\u00e9 zijn vorig jaar al een strategisch partnerschap aangegaan dat leidde tot de gezamenlijke overname van Casino<\/strong>-winkels, de oprichting van de Franse inkoopgroepering Aura Retail, en de toetreding tot de Europese retailallianties<\/a> Epic en Everest.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Er staat een ingrijpende hertekening van het Franse retaillandschap op til: Auchan is van plan om zijn bijna 300 Franse supermarkten straks onder de vlag van Intermarch\u00e9 en Netto te exploiteren. <\/p>\n","protected":false},"author":3,"featured_media":88971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[719,624],"topic":[247],"region":[89],"class_list":["post-135686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-auchan","company-intermarche","topic-franchise","region-frankrijk"],"acf":[],"yoast_head":"\nAuchan wordt grootste franchisepartner van Intermarch\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Auchan is van plan om zijn bijna 300 Franse 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