{"id":135828,"date":"2025-11-26T13:16:25","date_gmt":"2025-11-26T12:16:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135828"},"modified":"2025-11-26T13:28:36","modified_gmt":"2025-11-26T12:28:36","slug":"vier-retail-toppers-in-gesprek-de-strafste-quotes-op-de-retaildetail-night","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/vier-retail-toppers-in-gesprek-de-strafste-quotes-op-de-retaildetail-night\/","title":{"rendered":"Vier retail-toppers in gesprek: de strafste quotes op de RetailDetail Night"},"content":{"rendered":"\n

Het panelgesprek met vier zwaargewichten uit de retail \u2014 Olivier Van den Bossche (MediaMarkt<\/strong>), Geoffroy Gersdorff (Carrefour <\/strong>Belgi\u00eb), Ana\u00efs Claes (CRG<\/strong>) en voormalig Ahold Delhaize<\/strong>-topman Wouter Kolk \u2014 op de RetailDetail Night schetste een retailwereld die balanceert tussen consolidatie, digitalisering en culturele complexiteit. Vijf citaten vatten de essentie samen.<\/p>\n\n\n\n

1. \u201cCulturele gevoeligheid wordt enorm onderschat\u201d<\/h2>\n\n\n\n

Olivier Van den Bossche (MediaMarkt BeLux) ziet de overname van MediaMarkt door JD.com als een grote kans, maar beseft dat internationale fusies enkel slagen als bedrijven bereid zijn lokale gebruiken en klantverwachtingen serieus te nemen. “De culturele gevoeligheid wordt enorm onderschat.” Ook Wouter Kolk zag dat in zijn tijd bij Ahold Delhaize: \u201cWe hebben elk merk in zijn waarde gelaten om het juist sterker te maken, terwijl we wel profiteerden van schaalvoordelen op de achtergrond.\u201d<\/p>\n\n\n\n

Is een buitenlander dan ooit slim genoeg om complex Belgi\u00eb te leiden, lacht moderator Gino Van Ossel. Wellicht niet, grapt ook Geoffroy Gersdorff, die als eerste Belg aan het hoofd van Carrefour Belgi\u00eb staat. De Belgische foodretail is immers de meest complexe van Europa.<\/p>\n\n\n\n

2. \u201cDe emotionele relatie staat centraal\u201d<\/h2>\n\n\n\n

Zijn stuntpromoties als \u20182+5\u2019 een ‘race to the bottom’ die alleen maar waarde vernietigt? Alleen voor Ana\u00efs Claes staat dat onomstotelijk vast. \u201cDe vraag is wie het langste volhoudt? We moeten ons bewust zijn van de verborgen prijs die we betalen. Goedkope producten mogen niet ten koste gaan van onze veiligheid en gezondheid.\u201d<\/p>\n\n\n\n

De goedkoopste zijn is niet de enige oplossing, vindt ook Geoffroy Gersdorff. \u201cEen superagressieve promotie is misschien een goede actie, maar is het op lange termijn nuttig? De klant heeft vertrouwen nodig.\u201d De Carrefour-topman wijst op de kerntaak van retailers: \u201cWe zijn een brug tussen producenten, medewerkers en klanten. De emotionele relatie staat centraal.\u201d<\/p>\n\n\n\n

3. \u201cDuurzaamheid is geen filantropie\u201d<\/h2>\n\n\n\n

Voor CRG vormt duurzaamheid geen puur filantropisch project, maar een economisch verhaal: \u201cHet gaat over risicobeheer, kostencontrole en waardecreatie uit afval.\u201d Ana\u00efs Claes pleit voor nuance in het publieke debat. \u201cWe denken te snel in juist of fout. De focus moet liggen op continue verbetering.\u201d Claes benadrukt ook dat duurzame keuzes begrijpelijk en aantrekkelijk moeten worden gebracht<\/p>\n\n\n\n

4. \u201cAI maakt retail fundamenteel anders\u201d<\/h2>\n\n\n\n

Alle panelleden beaamden dat fysieke winkels een blijvende rol spelen, ondanks de opkomst van AI en personalisatie. Wel verwacht Kolk grote verschuivingen op de arbeidsmarkt. \u201cNaast administratieve en repetitieve taken zullen ook in marketing, productdesign en pricing minder mensen nodig zijn. Klantdata en AI maken gepersonaliseerde promoties mogelijk en veranderen het model fundamenteel.\u201d<\/p>\n\n\n\n

Tegelijk pleit hij voor \u201czorgzaam contact\u201d: \u201cVeel mensen zijn bang voor AI. Laten we hen meenemen en de menselijke maat behouden.\u201d Ook ziet hij kansen: \u201cJonge, technologisch gedreven start-ups hebben geen last van legacy en kunnen met eenvoudige middelen de retail opnieuw vormgeven.\u201d<\/p>\n\n\n\n

5. \u201cWe mogen wat stoutmoediger zijn\u201d<\/h2>\n\n\n\n

De Belgische retail onderschat volgens Olivier van den Bossche de eigen sterktes. \u201cWe mogen als Belgen trotser zijn op ons unieke retaillandschap. We moeten wat stoutmoediger zijn en meer samenwerken om de Belgische retail te laten uitblinken.\u201d<\/p>\n\n\n\n

\u201cWe mogen een gezond ‘chauvinisme’ hebben voor onze prachtige Belgische merken. Laten we waarde hechten aan onze eigenheid en samenwerken, want de snelste zal het niet halen, maar wel de meest wendbare\u201d, beaamt Claes volmondig.<\/p>\n","protected":false},"excerpt":{"rendered":"

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