{"id":13591,"date":"2016-05-31T13:18:57","date_gmt":"2016-05-31T13:18:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-teste-le-caddie-connecte\/"},"modified":"2016-05-31T13:18:57","modified_gmt":"2016-05-31T13:18:57","slug":"carrefour-teste-le-caddie-connecte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-teste-le-caddie-connecte\/","title":{"rendered":"Carrefour test geconnecteerde winkelkar"},"content":{"rendered":"<p><strong>Carrefour <\/strong>is gestart met het testen van een geconnecteerde winkelkar. De vestiging in het shoppingcenter Euralille in Rijsel kreeg de primeur.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Kar met ingebouwde iPad<\/h2>\n<p>De geconnecteerde winkelkar kreeg een iPad in haar stuurbar. Daarop kan de winkelketen\u00a0de producten waarvoor ze promotie voert onder de aandacht brengen.\u00a0Bij de test zet het bedrijf een dertigtal tablets in.<\/p>\n<p>\u00a0<\/p>\n<p>De tablet werkt op basis van de app <strong>Promo C-O\u00f9<\/strong>. Sinds zijn lancering in mei 2015 werd die al meer dan 4.000 keer gedownload.<\/p>\n<p>\u00a0<\/p>\n<p>De verwachtingen zijn hooggespannen. De warenhuisketen stelt immers dat 69% van de koopbeslissingen pas in het warenhuis worden genomen. Voorts ontdekken 55% van de consumenten innovaties pas in de supermarkt. Het komt er dus op aan om de consument te vatten tijdens zijn winkelbezoek zelf.<\/p>\n<p>\u00a0<\/p>\n<h2>Tablet doet suggesties<\/h2>\n<p>Helemaal nieuw is dit echter niet. De Amerikaanse sauzenfabrikant <strong>Hellman\u2019s<\/strong> pionierde in 2013 in Brazili\u00eb al met de opbouw van een tablet op een winkelkar, die telkens de consument een voedingsproduct in zijn kar legde suggesties gaf voor bijkomende producten om een volledige maaltijd samen te stellen.<\/p>\n<p>\u00a0<\/p>\n<p>Ook wanneer die consument\u00a0verder voorbij complementaire producten kwam, kreeg hij een soortgelijke boodschap op zijn scherm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour is gestart met het testen van een geconnecteerde winkelkar. De vestiging in het shoppingcenter Euralille in Rijsel kreeg de primeur. \u00a0 Kar met ingebouwde iPad De geconnecteerde winkelkar kreeg een iPad in haar stuurbar. Daarop kan de winkelketen\u00a0de producten waarvoor ze promotie voert onder de aandacht brengen.\u00a0Bij de test zet het bedrijf een dertigtal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour test geconnecteerde winkelkar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De warenhuisketen Carrefour doet in Rijsel een test met een winkelkar met ingebouwde iPad. 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