{"id":135912,"date":"2025-11-27T17:31:26","date_gmt":"2025-11-27T16:31:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=135912"},"modified":"2025-11-27T17:46:04","modified_gmt":"2025-11-27T16:46:04","slug":"komt-puma-in-handen-van-chinese-fila-eigenaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/komt-puma-in-handen-van-chinese-fila-eigenaar\/","title":{"rendered":"Komt Puma in handen van Chinese Fila-eigenaar?"},"content":{"rendered":"\n

De Chinese sportkledijgroep Anta <\/strong>– ook eigenaar van Wolfskin <\/strong>en Fila<\/strong> – onderzoekt een mogelijk bod op Puma<\/strong>. Maar ook Asics <\/strong>en concurrent Li Ning<\/strong> komen snuffelen, nu de Franse miljardairsfamilie Pinault (Kering<\/strong>) zijn uitstap voorbereidt.<\/p>\n\n\n\n

Aziatische interesse<\/h2>\n\n\n\n

Omdat het verzwakte Duitse sportmerk dit jaar liefst 62% van zijn waarde verloor, is grootaandeelhouder Pinault klaar om zijn belang (29%) in Puma af te bouwen<\/a>. Opvallend genoeg wekt dat nieuws meteen veel interesse vanuit Aziatische hoek, al zitten de gesprekken nog in een pril stadium.<\/p>\n\n\n\n

Hongkong-genoteerd Anta werkt samen met een adviseur \u201com een bod op Puma te evalueren<\/a>\u201d, melden bronnen aan Bloomberg. Het bedrijf zou overwegen om samen te werken met een private-equitypartner voor de overname. Ook sectorgenoot Li Ning bekijkt het dossier en zou met banken praten over mogelijke financiering, maar ontkent “substanti\u00eble” interesse te hebben. In Japan zou Asics Puma aan het monsteren zijn.<\/p>\n\n\n\n

Alleen voor goeie prijs<\/h2>\n\n\n\n

Het beloven weliswaar pittige onderhandelingen te worden: ondanks de koersval is Puma nog altijd 2,5 miljard euro waard en de Pinaults staan bekend om hun hoge prijsverwachtingen. Fran\u00e7ois-Henri Pinault noemde het belang in september \u201cinteressant\u201d maar \u201cniet strategisch\u201d, terwijl hij benadrukte dat de \u201copties openblijven\u201d. Art\u00e9mis, het investeringsvehikel van de familie, voerde deze zomer al de eerste, verkennende gesprekken met potenti\u00eble kopers, onder wie Anta en Li Ning.<\/p>\n\n\n\n

Intussen probeert Puma zich onder CEO Arthur Hoeld opnieuw uit te vinden. De benoeming van voormalig Adidas-topman Andreas Hubert als COO moet extra structuur brengen, maar de kloof met zowel zwaargewichten Nike en Adidas als met opkomende nichemerken blijft groot. Eind oktober kondigde het Duitse sportmerk aan 900 banen te schrappen<\/a>, zo’n 13% van zijn wereldwijde personeelsbestand, na een scherpe daling van de omzet. Hoeld belooft een herpositionering, maar vraagt om geduld.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Chinese sportkledijgroep Anta – ook eigenaar van Wolfskin en Fila – onderzoekt een mogelijk bod op Puma. Maar ook Asics en concurrent Li Ning komen snuffelen, nu de Franse miljardairsfamilie Pinault (Kering) zijn uitstap voorbereidt.<\/p>\n","protected":false},"author":5,"featured_media":91611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[979],"topic":[281],"region":[],"class_list":["post-135912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-puma","topic-overname"],"acf":[],"yoast_head":"\nKomt Puma in handen van Chinese Fila-eigenaar? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Chinese sportkledijgroep Anta - ook eigenaar van Wolfskin en Fila - onderzoekt een mogelijk bod op Puma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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