{"id":136251,"date":"2025-12-01T12:12:26","date_gmt":"2025-12-01T11:12:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136251"},"modified":"2025-12-01T12:12:28","modified_gmt":"2025-12-01T11:12:28","slug":"hoe-hm-de-fast-fashion-oorlog-wil-winnen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/","title":{"rendered":"Hoe H&M de fast fashion-oorlog wil winnen"},"content":{"rendered":"\n

CEO Daniel Erv\u00e9r van H&M<\/strong> roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers, om oneerlijke concurrentie van Chinese rivalen als Shein<\/strong> en Temu<\/strong> tegen te gaan. Zelf zet de Zweedse modeketen sterker in op premium en tweedehands.<\/p>\n\n\n\n

Winkels opwaarderen<\/h2>\n\n\n\n

H&M bevindt zich op een “zeer lange reis” naar verhoogde winstgevendheid, zegt Erv\u00e9r in een interview met Financial Times. De modegroep wordt van bovenaf onder druk gezet door concurrenten als Zara <\/strong>en van onderaf door goedkopere spelers als Shein en Primark<\/strong>. De topman wijst daarom op de noodzaak voor wetgevers om een eerlijke concurrentieomgeving te waarborgen<\/a>, op het vlak van taksen, gebruik van chemicali\u00ebn, inkooppraktijken en arbeidsomstandigheden.<\/p>\n\n\n\n

Nu Zara zijn strategie heeft verlegd naar een hoger gepositioneerd aanbod, werkt ook H&M aan een opwaardering van zijn winkels, zoals te zien is in de recent vernieuwde flagshipstore in Stockholm: die heeft een luchtigere indeling met meer ruimte tussen de displays en een focus op premium producten. Klanten kunnen eenvoudig via een code in de paskamer om een andere maat vragen of artikelen die niet op voorraad zijn, laten thuisbezorgen. Ook in Parijs opende de keten een atypische winkel met een chiquere uitstraling<\/a>.<\/p>\n\n\n\n

Duurzame ambitie<\/h2>\n\n\n\n

Deze veranderingen zijn onderdeel van Erv\u00e9r’s bredere plan om de klant centraal te stellen en de winstgevendheid te verbeteren. \u201cWat mij meteen opviel toen ik hier kwam werken, is dat dit bedrijf zoveel onbenut potentieel heeft… Gezien de veranderingen in het concurrentielandschap moeten we een tandje bijsteken. We moeten stoppen met dingen die geen verschil maken voor de klant en onze middelen en ons geld echt inzetten voor dingen die wel een verschil maken\u201d, zegt hij.<\/p>\n\n\n\n

De CEO erkent dat H&M minder wendbaar is dan Zara, dat dichter bij zijn belangrijkste markten produceert. Hij streeft ernaar om producten binnen zes tot tien weken na het idee op de markt te brengen. Tegelijkertijd heeft H&M een groeiende focus op tweedehands mode via het platform Sellpy, wat aantrekkelijk is voor jongere klanten. Erv\u00e9r gelooft dat duurzaamheid en fast fashion hand in hand kunnen gaan: ondanks een stijgende verkoop weet het bedrijf de uitstoot van broeikasgassen te doen dalen. De samenwerking met start-up Syre voor het recyclen van polyester onderstreept de duurzame ambitie.<\/p>\n","protected":false},"excerpt":{"rendered":"

CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers, om oneerlijke concurrentie van Chinese rivalen als Shein en Temu tegen te gaan. Zelf zet de Zweedse modeketen sterker in op premium en tweedehands. <\/p>\n","protected":false},"author":3,"featured_media":130121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[1742],"extra":[43],"company":[526],"topic":[275],"region":[],"class_list":["post-136251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-daniel-erver","extra-plus","company-hm","topic-analyse"],"acf":[],"yoast_head":"\nHoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T11:12:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T11:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Hoe H&M de fast fashion-oorlog wil winnen\",\"datePublished\":\"2025-12-01T11:12:26+00:00\",\"dateModified\":\"2025-12-01T11:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/IMG_4461.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/\",\"name\":\"Hoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/IMG_4461.jpg\",\"datePublished\":\"2025-12-01T11:12:26+00:00\",\"dateModified\":\"2025-12-01T11:12:28+00:00\",\"description\":\"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/IMG_4461.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/IMG_4461.jpg\",\"width\":2016,\"height\":1512,\"caption\":\"H&M Marais\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe H&M de fast fashion-oorlog wil winnen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE","description":"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE","og_description":"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-01T11:12:26+00:00","article_modified_time":"2025-12-01T11:12:28+00:00","og_image":[{"width":2016,"height":1512,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Hoe H&M de fast fashion-oorlog wil winnen","datePublished":"2025-12-01T11:12:26+00:00","dateModified":"2025-12-01T11:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/"},"wordCount":391,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/","name":"Hoe H&M de fast fashion-oorlog wil winnen - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","datePublished":"2025-12-01T11:12:26+00:00","dateModified":"2025-12-01T11:12:28+00:00","description":"CEO Daniel Erv\u00e9r van H&M roept Europese politici op om een gelijk speelveld te cre\u00ebren voor moderetailers","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","width":2016,"height":1512,"caption":"H&M Marais"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-de-fast-fashion-oorlog-wil-winnen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe H&M de fast fashion-oorlog wil winnen"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/IMG_4461.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/136251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=136251"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/136251\/revisions"}],"predecessor-version":[{"id":136253,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/136251\/revisions\/136253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/130121"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=136251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=136251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=136251"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=136251"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=136251"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=136251"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=136251"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=136251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}