{"id":136343,"date":"2025-12-02T08:52:31","date_gmt":"2025-12-02T07:52:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136343"},"modified":"2025-12-02T08:52:33","modified_gmt":"2025-12-02T07:52:33","slug":"merknaam-ekoplaza-verdwijnt-uit-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/merknaam-ekoplaza-verdwijnt-uit-belgie\/","title":{"rendered":"Merknaam Ekoplaza verdwijnt uit Belgi\u00eb"},"content":{"rendered":"\n<p>Biosupermarktketen <strong>Ekoplaza<\/strong> verdwijnt uit het straatbeeld in Belgi\u00eb: de zeven winkels gaan verder onder de naam <strong>F\u00e4rm<\/strong>. Dat merk heeft immers al een sterke positie in Brussel en Walloni\u00eb, zegt de eigenaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E\u00e9n merk voor heel Belgi\u00eb<\/h2>\n\n\n\n<p>Door te kiezen voor \u00e9\u00e9n naam voor heel Belgi\u00eb wil de keten het biologische aanbod in Belgi\u00eb duidelijker positioneren. \u201cDoor in heel Belgi\u00eb onder \u00e9\u00e9n merk te werken, kunnen we het bio-verhaal helderder brengen en onze ambitie eindelijk waarmaken. Bio verdient een volwaardige plaats in het retaillandschap\u201d, zegt retaildirecteur Alexis Descampe.<\/p>\n\n\n\n<p>F\u00e4rm heeft inmiddels 33\u00a0winkels in Brussel en Walloni\u00eb en is al jaren een serieuze speler in het biosegment. Ekoplaza heeft er maar zeven meer in Belgi\u00eb, dus de keuze over de te behouden naam was snel gemaakt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winkel in Leuven sluit<\/h2>\n\n\n\n<p>Buiten het verdwijnen van de merknaam Ekoplaza verandert er volgens de retailer weinig voor de klant. Wel zal het assortiment deels herschikt worden. Alle medewerkers behouden hun job: \u201cZij zijn het gezicht van de winkel en maken elke dag het verschil\u201d, zegt Descampe.<\/p>\n\n\n\n<p>In Leuven verandert er echter w\u00e9l iets belangrijks: daar hadden zowel Ekoplaza (aan Craenendonck) als F\u00e4rm (op de Bondgenotenlaan) een winkel. Die laatste heeft de deuren gesloten en de voormalige Ekoplaza-locatie werd volledig aangepast aan de F\u00e4rm-stijl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een grote bio-keten opzetten<\/h2>\n\n\n\n<p>Als de operatie achter de rug is, zal F\u00e4rm een veertigtal winkels hebben in Belgi\u00eb. Die schaalgrootte wil de keten volop gaan inzetten: \u201cWe willen ons netwerk verder uitbreiden en nog meer consumenten overtuigen van de waarde van honderd procent biologische producten\u201d, zegt Descampe nog.<\/p>\n\n\n\n<p>Ekoplaza kwam in 2019 naar Belgi\u00eb <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biobedrijven-udea-en-biofresh-fuseren\/\">met de overname van <strong>Origin&#8217;O<\/strong><\/a>, dat volledig werd omgebouwd naar de eigen merknaam. In 2022 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/organic-merger-belgium-ekoplaza-and-farm-join-forces\/\">ging de keten samen met F\u00e4rm<\/a>, eerst nog als aparte merken. Eerder dit jaar werd ook de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biowinkels-sequoia-worden-omgebouwd-naar-farm\/\">merknaam <strong>Sequioa<\/strong> al uitgefaseerd<\/a>: ook die winkels gaan allemaal over naar F\u00e4rm. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biosupermarktketen Ekoplaza verdwijnt uit het straatbeeld in Belgi\u00eb: de zeven winkels gaan verder onder de naam F\u00e4rm. Dat merk heeft immers al een sterke positie in Brussel en Walloni\u00eb, zegt de eigenaar.<\/p>\n","protected":false},"author":4,"featured_media":61540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,2],"tags":[],"people":[],"extra":[43],"company":[452,1071],"topic":[488],"region":[90],"class_list":["post-136343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-uncategorized","extra-plus","company-ekoplaza","company-farm","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merknaam Ekoplaza verdwijnt uit Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Biosupermarktketen Ekoplaza 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