{"id":136354,"date":"2025-12-02T09:30:21","date_gmt":"2025-12-02T08:30:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136354"},"modified":"2025-12-02T09:31:08","modified_gmt":"2025-12-02T08:31:08","slug":"sephora-komt-naar-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/sephora-komt-naar-belgie\/","title":{"rendered":"LVMH-beautyketen Sephora komt naar Belgi\u00eb"},"content":{"rendered":"\n<p><strong>LVMH <\/strong>bereidt de Belgische entree van haar beautyketen <strong>Sephora <\/strong>voor. Het Franse moederbedrijf heeft met dat doel een een nieuwe dochteronderneming in Brussel opgericht. Na de komst van Douglas, gaat zo een nieuwe schokgolf door de Belgische beautywereld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Om te lanceren&#8221;<\/h2>\n\n\n\n<p>Recent zag de vennootschap <strong>Sephora Belgi\u00eb<\/strong> het daglicht, met zetel aan de Louizalaan, zo meldt L&#8217;Echo. Het bestuur bestaat uit het topmanagement van de Franse tak: Beno\u00eet Ponte, algemeen directeur van Sephora Frankrijk, en Marie-Aim\u00e9e Bramaud du Boucheron, financieel directeur in Frankrijk. <\/p>\n\n\n\n<p>Zelfs de taakomschrijving van de nieuwe organisatie is duidelijk: \u201c<a href=\"https:\/\/www.lecho.be\/entreprises\/grande-distribution\/sephora-prepare-son-arrivee-en-belgique\/10637075.html\">alle activiteiten die nodig zijn<\/a> om een merk in een land te lanceren, gaande van retail \u2013 zowel fysiek als online \u2013 tot vastgoedbeheer en financiering.\u201d Ook bronnen in de vastgoedwereld bevestigen tegenover RetailDetail de komst van Sephora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe wind<\/h2>\n\n\n\n<p>In de laatste kwartaalrapporten is Sephora steevast een van de sterkhouders binnen de LVMH-groep. In 2024 boekte de afdeling een omzet van 18,2 miljard euro. De beautyketen is wereldwijd goed voor meer dan 3.000 winkels in ruim 35 landen, en blinkt uit met een aanbod van ruim 500 merken, waaronder meerdere exclusieve labels die elders niet of nauwelijks verkrijgbaar zijn.<\/p>\n\n\n\n<p>In Belgi\u00eb belooft Sephora voor best wat opschudding te zorgen, aangezien de markt nog maar weinig witte vlekken vertoont. Ici Paris XL is al jaren marktleider, maar uitdagers brengen een nieuwe wind. De enorme gretigheid waarmee Douglas in elke nieuwe stad door shoppers wordt onthaald, toont hoezeer &#8211; vooral jonge &#8211; consumenten op zoek zijn naar vernieuwing. Insiders zien in de komst van Sephora vooral een bedreiging voor April, het voormalige Planet Parfum, dat zich eveneens in het middensegment bevindt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH bereidt de Belgische entree van haar beautyketen Sephora voor. Het Franse moederbedrijf heeft met dat doel een een nieuwe dochteronderneming in Brussel opgericht. Na de komst van Douglas, krijgt de Belgische beautywereld zo een tweede grote schok.<\/p>\n","protected":false},"author":5,"featured_media":81667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[1899],"topic":[197,221],"region":[90],"class_list":["post-136354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-sephora","topic-expansie","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LVMH-beautyketen Sephora komt naar Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/sephora-komt-naar-belgie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LVMH-beautyketen Sephora komt naar Belgi\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"LVMH bereidt de Belgische entree van haar beautyketen Sephora voor. 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