{"id":136666,"date":"2025-12-04T12:28:12","date_gmt":"2025-12-04T11:28:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136666"},"modified":"2025-12-05T17:04:08","modified_gmt":"2025-12-05T16:04:08","slug":"in-nieuw-zeeland-opent-ikea-zijn-verst-van-zweden-gelegen-winkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-nieuw-zeeland-opent-ikea-zijn-verst-van-zweden-gelegen-winkel\/","title":{"rendered":"Ikea opent eerste winkel in Nieuw-Zeeland"},"content":{"rendered":"\n

Vanochtend heeft Ikea<\/strong> zijn eerste winkel in Nieuw-Zeeland geopend in Auckland. Daarmee wordt Aotearoa<\/em> de 64e markt voor de Zweedse keten, en meteen de verst afgelegen markt vanaf het Zweedse hoofdkwartier.<\/p>\n\n\n\n

Belangrijke mijlpaal<\/h2>\n\n\n\n

De winkel opende vanochtend in het winkelcentrum Sylvia Park in Auckland, de grootste stad van Nieuw-Zeeland. De 505e winkel van Ikea heeft een oppervlakte van 34.000 m\u00b2 en zou goed moeten zijn voor 500 jobs. Naast een aanbod van zowat 7.500 artikels zullen klanten in de winkel ook een Zweeds restaurant vinden. Tegelijk opent de keten 29 afhaalpunten over heel het land<\/a> en rolt ze thuislevering uit.<\/p>\n\n\n\n

Marktmanager Johanna Cederl\u00f6f noemt de opening “een droom die waarheid is geworden” en hoopt dat de Grote Blauwe Doos “een tweede huis” zal worden voor Aucklanders. Retailmanager Tolga \u00d6nc\u00fc sprak dan weer over een “sprong in het onbekende” (nog nooit startte de keten in een nieuwe markt tegelijk met de eerste winkelopening meteen met een landelijk aanbod van afhaalpunten \u00e9n thuislevering), maar ook over een “vriendschap die moet aantonen dat we niet enkel een winkel exporteren, maar wortels aanplanten voor de lange termijn”.<\/p>\n\n\n\n

De stap naar Nieuw-Zeeland was al in 2019 aangekondigd, en komt er liefst vijftig jaar na de opening in ‘buurland’ Australi\u00eb. Dat land wordt meteen onttroond als Ikea-markt die het verst verwijderd is van Zweden. Expansie naar nieuwe markten begint een zeldzaamheid te worden voor Ikea: de vorige was alweer vier jaar geleden. In 2021 opende de keten zijn eerste winkel in Sloveni\u00eb.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Vanochtend heeft Ikea zijn eerste winkel in Nieuw-Zeeland geopend in Auckland. Daarmee wordt Aotearoa de 64e markt voor de Zweedse keten, en meteen de verst afgelegen markt vanaf het Zweedse hoofdkwartier.<\/p>\n","protected":false},"author":4,"featured_media":136670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[221],"region":[1621],"class_list":["post-136666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-ikea","topic-winkelopeningen","region-oceanie"],"acf":[],"yoast_head":"\nIkea opent eerste winkel in Nieuw-Zeeland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanochtend heeft Ikea zijn eerste winkel in Nieuw-Zeeland geopend in Auckland. 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