{"id":136800,"date":"2025-12-05T10:22:18","date_gmt":"2025-12-05T09:22:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136800"},"modified":"2025-12-05T10:22:29","modified_gmt":"2025-12-05T09:22:29","slug":"jumbo-assortiment-wordt-steeds-belgischer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-assortiment-wordt-steeds-belgischer\/","title":{"rendered":"Jumbo-assortiment wordt steeds Belgischer"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136804\" data-id=\"136804\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-1536x1024.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-2048x1365.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/02-Jumbo-Kerst-185x122.jpeg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136808\" data-id=\"136808\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-tapas-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136806\" data-id=\"136806\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Aioli-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136812\" data-id=\"136812\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Labneh-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136802\" data-id=\"136802\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel.jpg 1000w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Jumbos-Champignon-truffel-73x73.jpg 73w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-136810\" data-id=\"136810\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/jumbo-gebak-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>In de Belgische winkels van <strong>Jumbo<\/strong> verschijnt steeds meer lokaal assortiment, merken \u00e9n huismerken: \u201cWe willen klanten verleiden en verrassen.\u201d Belgische leveranciers kunnen ook doorstromen naar de Nederlandse markt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4000 uniek Belgische artikelen<\/h2>\n\n\n\n<p>\u201cMet 44 winkels hebben we nu voldoende volume om een volwaardig Belgisch assortiment te voeren, dat op termijn ook naar Nederland kan doorstromen\u201d, zegt Peter Isaac, directeur Jumbo Belgi\u00eb, bij een presentatie van het kerstaanbod van de supermarktketen aan de pers, op donderdag in de Gentse Jumbo Foodmarkt.<\/p>\n\n\n\n<p>De recente klacht van voedingsfederatie Fevia, dat de opmars van Nederlandse winkelketens in Vlaanderen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/duwen-nederlandse-supermarkten-belgische-producten-uit-de-winkelkar\/\">het aandeel Belgische voeding en dranken in de winkelkar onder druk zet<\/a>, verdient volgens hem nuance. Het Jumbo-assortiment bevat nu al 4000 uniek Belgische artikelen, zegt hij. De supermarktketen verkoopt bijvoorbeeld heel wat huismerkproducten die misschien niet meteen als Belgisch herkenbaar zijn, maar die wel degelijk in Belgi\u00eb geproduceerd worden. En die mogelijk ook kunnen doorstromen naar de Nederlandse winkels, als daar interesse voor is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verrassende smaken<\/h2>\n\n\n\n<p>Dat blijkt dit feestseizoen bijvoorbeeld uit een nieuw assortiment verse tapas in trendy verpakkingen onder het premium huismerk Jumbo\u2019s: 32 referenties, allemaal in Belgi\u00eb gemaakt, met naast vertrouwde varianten als olijven of hummus ook verrassende smaken als onder andere aioli met crispy chiliolie, baba ganoush, labneh vadouvan of geitenkaasspread met rode biet. Het aanbod zal nog meer gaan vari\u00ebren na de feestdagen. Ook het aanbod warme ovenhapjes \u2013 nog zo\u2019n typisch Belgisch verschijnsel \u2013 werd opgewaardeerd.<\/p>\n\n\n\n<p>De Nederlandse collega\u2019s zijn al nieuwsgierig komen kijken: het aperitiefmoment is bij de noorderburen nog lang niet zo populair als in Belgi\u00eb, maar mogelijk ligt er potentieel. De tapas zijn overigens niet expliciet herkenbaar als Belgisch, maar sommige andere producten zijn dat wel: onder andere in de toonbanken met patisserie of vlees verschijnen Belgische vlaggetjes op de verpakkingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWe kopi\u00ebren niemand\u201d<\/h2>\n\n\n\n<p>Deze feestperiode wil Jumbo ook inzetten op gemak, met verse gevulde Italiaanse pasta, visverrines, zalmcarpaccio, met sint-jacobsnoten gevulde zalmrolletjes of kapoen gevuld met kastanjes en vijgen, die zo de oven in kan. Om af te sluiten is er bijvoorbeeld een moelleux-desserttaart om zelf te decoreren. \u201cNiet te complex en betaalbaar\u201d is de insteek. Het hele aanbod staat in een 56 pagina\u2019s dik feestmagazine, specifiek voor Belgi\u00eb. De komende weken zijn immers van bijzonder groot belang voor supermarkten: in Nederland is het na kerst zo goed als gedaan \u2013 op oudejaarsavond blijft het bij oliebollen \u2013 maar Belgen feesten door tot in januari.<\/p>\n\n\n\n<p>Isaac wijst tijdens een rondgang in de winkel onder andere nog op het \u201ceigenwijze\u201d assortiment diepvriesmaaltijden, met onder andere ook een gamma <em>high protein<\/em> maaltijden. \u201cWe zijn niet enkel van de prijs, ook van het assortiment. We willen klanten geruststellen op de prijs, door ons prijsniveau te matchen met dat van concurrenten als Colruyt en Albert Heijn, maar we willen klanten ook verrassen en verleiden. En we doen dat op onze manier: we kopi\u00ebren niemand.\u201d<\/p>\n\n\n\n<p>Jumbo opende dit jaar 7 nieuwe winkels in Belgi\u00eb. Volgend jaar mikt de retailer op een zestal bijkomende locaties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de Belgische winkels van Jumbo verschijnt steeds meer lokaal assortiment, merken \u00e9n huismerken: \u201cWe willen klanten verleiden en verrassen.\u201d Belgische leveranciers kunnen ook doorstromen naar de Nederlandse markt. <\/p>\n","protected":false},"author":3,"featured_media":136804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[217],"topic":[683],"region":[90],"class_list":["post-136800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-toeleveringsketen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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