{"id":136883,"date":"2025-12-05T16:49:58","date_gmt":"2025-12-05T15:49:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=136883"},"modified":"2025-12-05T16:50:00","modified_gmt":"2025-12-05T15:50:00","slug":"upfront-zet-een-traject-in-om-vier-nieuwe-locaties-voor-supermarkten-te-vinden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/upfront-zet-een-traject-in-om-vier-nieuwe-locaties-voor-supermarkten-te-vinden\/","title":{"rendered":"Upfront opent eerste supermarkt en zoekt er nu al vier nieuwe"},"content":{"rendered":"\n<p><strong>Upfront <\/strong>opende vandaag zijn eerste supermarkt in Rotterdam, maar kijkt meteen verder: het merk van sportvoeding start nu al de zoektocht naar vier extra locaties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Meer omzet dan Apple Store&#8221;<\/h2>\n\n\n\n<p>De eerste fysieke winkel van Upfront is te vinden op het terrein van de Van Nelle Fabriek in Rotterdam, vlakbij de kantoren van het Nederlandse merk voor sportvoeding en prote\u00efnesupplementen. Mede-oprichter Mark de Boer schrijft op LinkedIn dat <a href=\"https:\/\/www.linkedin.com\/posts\/mark-de-boer-upfront_morgen-is-het-zover-de-opening-van-de-activity-7402283925437382657-S_AQ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">het team &#8220;alles gegeven&#8221; heeft<\/a> om de deadline te halen. De oprichters staken meer dan 750.000 euro eigen vermogen in het project en besteedden negen maanden aan ontwerp en bouw. <\/p>\n\n\n\n<p>De formule draait om een klein, helder assortiment zonder additieven of ultrabewerkte voeding. In plaats van tienduizenden referenties liggen er minder dan tweehonderd producten in de rekken, uitsluitend onder het merk Upfront. De keten wil de keuze bewust beperken om voeding eenvoudiger en transparanter te maken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Iedere wijk een Upfront-supermarkt&#8221;<\/h2>\n\n\n\n<p>Tijdens testdagen afgelopen weekend presteerde de winkel naar eigen zeggen beter dan verwacht. Volgens De Boer lag de omzet per vierkante meter zelfs hoger dan die van een gemiddelde Apple Store. De ondernemer kijkt daarom vooruit en zoekt een fulltime assetmanager om ook al op zoek te gaan naar de volgende vier winkels.<\/p>\n\n\n\n<p>De ambities mogen niet verwonderen, want Upfront heeft een uitgebreid plan en missie. Wanneer is het doel behaald? &#8220;In iedere wijk staat een Upfront-supermarkt die Upfront-voeding van eigen land en productie aanbiedt tegen een prijs die ver onder die van de Lidl ligt. Met vrije toegang voor iedere Nederlander tot deze nieuwe standaard van voeding zullen obesitas en de druk op het zorgstelsel dalen, gezondheid en productiviteit toenemen, en ligt er een nieuw fundament waar de volgende generatie op kan bouwen&#8221;, klinkt het bescheiden op de website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upfront opende vandaag zijn eerste supermarkt in Rotterdam, maar kijkt meteen verder: het merk van sportvoeding start nu al de zoektocht naar vier extra 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