{"id":137059,"date":"2025-12-08T16:06:45","date_gmt":"2025-12-08T15:06:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137059"},"modified":"2025-12-08T16:07:12","modified_gmt":"2025-12-08T15:07:12","slug":"mars-krijgt-eindelijk-groen-licht-van-eu-voor-overname-kellanova","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mars-krijgt-eindelijk-groen-licht-van-eu-voor-overname-kellanova\/","title":{"rendered":"Mars krijgt (eindelijk) groen licht van EU voor overname Kellanova"},"content":{"rendered":"\n

Na een diepgaand onderzoek dat maanden in beslag nam, komt de Europese Commissie tot de conclusie dat de overname van Kellanova<\/strong> (de eigenaar van Pringles en Kellogg’s) door Mars <\/strong>geen risico vormt voor de concurrentie of de consument.<\/p>\n\n\n\n

Onvoorwaardelijke goedkeuring<\/h2>\n\n\n\n

Nadat de Amerikaanse mededingingsautoriteiten al in juni groen licht gaven voor de acquisitie, heeft ook de Europese Commissie maandag haar onvoorwaardelijke goedkeuring gegeven aan de overname van Kellanova, de groep achter de Pringles-chips en Kellogg’s-ontbijtgranen, door Mars, de Amerikaanse producent van Mars, Snickers, Ben\u2019s Original en Whiskas, onder andere. Dat hebben vandaag zowel de Europese Commissie als de fabrikant bevestigd in een persbericht. Kellanova zal daardoor verdwijnen van de New Yorkse beurs.<\/p>\n\n\n\n

Het Europese fiat kwam er na een maandenlang onderzoek<\/a> naar de onderhandelingsmacht van Mars ten opzichte van Europese retailers. De vrees bestond dat de Amerikaanse multinational, door de integratie van Kellanova\u2019s sterke merken, hogere prijzen zou kunnen eisen, wat uiteindelijk ten nadele zou uitdraaien van de Europese consument. Verschillende retailers hadden hun zorgen hierover gedeeld. Maar de analyse van de commissie wijst niet uit dat de transactie de onderhandelingspositie van Mars ten opzichte van retailers zou versterken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na een diepgaand onderzoek dat maanden in beslag nam, komt de Europese Commissie tot de conclusie dat de overname van Kellanova (de eigenaar van Pringles en Kellogg’s) door Mars geen risico vormt voor de concurrentie of de consument. <\/p>\n","protected":false},"author":3,"featured_media":103624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1487,564],"topic":[281],"region":[91],"class_list":["post-137059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-kellanova","company-mars","topic-overname","region-europa"],"acf":[],"yoast_head":"\nMars krijgt (eindelijk) groen licht van EU voor overname Kellanova - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Europese Commissie 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