{"id":137069,"date":"2026-02-03T16:59:14","date_gmt":"2026-02-03T15:59:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137069"},"modified":"2026-02-04T15:03:16","modified_gmt":"2026-02-04T14:03:16","slug":"van-microshops-tot-kunstspektakels-dit-was-retaildesign-in-2025","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/retaildossier\/van-microshops-tot-kunstspektakels-dit-was-retaildesign-in-2025\/","title":{"rendered":"Van microshops tot kunstspektakels: dit was retaildesign in 2025"},"content":{"rendered":"\n<p>Retailers deden vorig jaar hun uiterste best om consumenten op te vrolijken met nieuwe winkelconcepten en -designs. In een jaar van onzekerheid en voorzichtige consumenten, reageren merken met verbeelding, verfijning en compactere formats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Comfort, de luxe voor iedereen<\/h2>\n\n\n\n<p>Beleving leek in 2025 h\u00e9t strategisch antwoord op de structurele druk. \u201cThe show must go on\u201d, klonk het in de sector meer dan eens, en dat motto werd zichtbaar in winkelstraten wereldwijd. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-bewonder-het-ultiem-luxueuze-winkelconcept-van-dior-in-new-york\/\">Zachte tinten, warme materialen<\/a> en premiumcomfort <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-hunkemoller-toont-nieuw-winkelconcept-in-gent\/\">domineerden in alle segmenten<\/a>, tot de prijsvechters toe. Zo ontwikkelde zelfs <strong>Lidl <\/strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-lidl-in-luxueuzer-jasje-in-berlijn\/\">in Berlijn een opvallend luxueuzer concept<\/a> voor de <strong>Galeria<\/strong>-warenhuizen.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110991\" data-id=\"110991\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_5-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Lidl @Galeria Berlin<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110989\" data-id=\"110989\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_4-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Lidl @Galeria Berlin<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110993\" data-id=\"110993\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/241212_Foto_Lidl-Berlin-Neueroffnung_Galeria_6-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Lidl @Galeria Berlin<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Gezelligheid en premiumervaringen zijn niet langer voorbehouden aan de luxecategorie. <strong>Standaard Boekhandel<\/strong> en <strong>Club <\/strong>installeerden <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/club-wordt-librairie-club-en-krijgt-nieuw-winkelconcept\/\">leeshoeken die de winkel transformeren<\/a> tot huiskamer. <strong>Zara <\/strong>breidde het netwerk van in-store koffiebars uit, en <strong>King Jouet<\/strong> experimenteerde met <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-king-jouet-opent-belevingswinkel-voor-grote-kinderen\/\">een heuse \u201cKing\u2019Dultes\u201d-speelkamer<\/a> voor volwassenen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Winkel of kunstgalerij?<\/h2>\n\n\n\n<p>Al was lang niet alles zacht en intiem: sommige retailmerken gingen net voor explosies aan visueel spektakel. Conceptuele merken als <strong>Adererror <\/strong>en <strong>Gentle Monster<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-streetwearmerk-adererror-opent-ode-aan-de-natuur-in-tokio\/\">versterkten hun reputatie met nieuwe winkels<\/a> die installaties, architectuur en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-gentle-monster-opent-eerste-europese-spektakelwinkel-in-parijs\/\">moderne kunst verweven tot totaalervaringen<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 692)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132653\" data-id=\"132653\" data-aspect-ratio=\"1024 \/ 692\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1-1024x692.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1-1024x692.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1-768x519.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1-1536x1038.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Gentle Monster Paris<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132643\" data-id=\"132643\" data-aspect-ratio=\"1024 \/ 689\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1024x689.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1024x689.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-300x202.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-768x517.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1536x1034.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Gentle Monster Paris<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132645\" data-id=\"132645\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1024x683.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1024x683.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1536x1025.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Gentle Monster Paris<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Maar ook <strong>Zara <\/strong>liet mode, design en architectuur samenkomen, in <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-zara-opent-designerboetiek-in-barcelona-ontworpen-door-belg-vincent-van-duysen\/\">samenwerking met Belgisch designer Vincent Van Duysen<\/a>. De inzet: emotionele aantrekkingskracht cre\u00ebren die online retail niet kan repliceren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Gemak is de essentie<\/h2>\n\n\n\n<p>Toch hoeft niet alles zo blits te zijn, benadrukt <strong>H&amp;M<\/strong>-topman P\u00e4r Lindb\u00e4ck: \u201c<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/retail-is-levend-en-wel-hm-zet-volop-in-op-winkelervaring-in-belgie\/\">naadloos gemak is vandaag de essentie<\/a> van retailbeleving\u201d. Zelfscankassa\u2019s, slimme technologie en omnichannel-integraties bieden volgens hem het comfort waar mensen \u00e9cht naar op zoek zijn. Eerder dan schakelen tussen twee uitersten, vinden artistieke <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-lolaliza-onthult-nieuw-winkelconcept-in-mechelen\/\">beleving en datagedreven effici\u00ebntie elkaar<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"647\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119588\" data-id=\"119588\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg 971w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-185x122.jpg 185w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">H&amp;M Lange Munt Gent<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"989\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119602\" data-id=\"119602\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg 659w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2-200x300.jpg 200w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">H&amp;M Lange Munt Gent<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119594\" data-id=\"119594\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg 963w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-185x122.jpg 185w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">H&amp;M Lange Munt Gent<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Zo werd 2025 ook een jaar van microformats. De trend naar kleiner, flexibeler en effici\u00ebnter retailen versnelde vooral in stedelijke gebieden. Sportretailers <strong>Decathlon <\/strong>en <strong>A.S. Adventure<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-opent-voor-het-eerst-in-vijf-jaar-nieuwe-belgische-winkel-in-hartje-brussel\/\">breidden hun citystores uit<\/a>, gericht op nabijheid en snelle rotatie. <strong>Carrefour <\/strong>test The Box, een mobiele winkel van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-carrefour-test-mobiele-winkel-the-box-tijdens-winterpret-in-brussel\/\">minder dan 50 m\u00b2 op Winterpret<\/a> in Brussel, terwijl <strong>Colruyt Group<\/strong> voor <strong>Okay <\/strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-opent-autonome-pop-upshop-met-plantaardig-aanbod\/\">een autonome containerwinkel<\/a> met plantaardige producten opende.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers deden vorig jaar hun uiterste best om consumenten op te vrolijken met nieuwe winkelconcepten en -designs. In een jaar van onzekerheid en voorzichtige consumenten, reageren merken met verbeelding, verfijning en compactere formats.<\/p>\n","protected":false},"author":5,"featured_media":137078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"people":[],"extra":[1779],"company":[],"topic":[194,264],"region":[],"class_list":["post-137069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retaildossier","extra-dossier","topic-retail-design","topic-winkelconcept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van microshops tot kunstspektakels: dit was retaildesign in 2025 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In een jaar van 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