{"id":137089,"date":"2025-12-09T12:25:39","date_gmt":"2025-12-09T11:25:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137089"},"modified":"2025-12-09T12:27:46","modified_gmt":"2025-12-09T11:27:46","slug":"lush-wil-met-franchise-franse-groei-versnellen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lush-wil-met-franchise-franse-groei-versnellen\/","title":{"rendered":"Lush wil met franchise Franse groei versnellen"},"content":{"rendered":"\n

Cosmeticaketen Lush<\/strong> gaat opnieuw beginnen met franchising in Frankrijk. Drie jaar nadat de laatste Franse franchisewinkel werd omgevormd tot een eigen filiaal, kiest de Britse groep opnieuw voor het franchisemodel om zijn winkelnet versneld uitbreiden.<\/p>\n\n\n\n

Twintig winkels <\/h2>\n\n\n\n

Volgens LSA wil de keten jaarlijks vier nieuwe winkels openen via franchise<\/a>, en dat vijf jaar lang. Zo zou Lush eind 2030 moeten uitkomen op een zestigtal winkels (waarvan dus een derde in franchise).<\/p>\n\n\n\n

De nieuwe stap staat haaks op de beslissing die Lush tien jaar geleden nam om enkel verder te gaan met winkels in eigen beheer. Aangezien de keten erop stond zijn contracten volledig te honoreren, was dat een werk van lange adem: pas in 2022 werd de laatste franchisewinkel ook een echt filiaal.<\/p>\n\n\n\n

Lush Frankrijk is tevreden met de ommekeer, gaat LSA verder: de beslissing om te stoppen met franchise zou immers zijn opgedrongen door het Britse hoofdkantoor. Als de test in Frankrijk aanslaat, wil Lush ook in andere landen verder groeien met franchise. Waar de retailer komend jaar ook zeker met franchise op grote schaal van start gaat, is India: daar zou een masterfranchiser de 55e markt voor het merk moeten openen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cosmeticaketen Lush gaat opnieuw beginnen met franchising in Frankrijk. 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