{"id":137157,"date":"2025-12-09T15:47:57","date_gmt":"2025-12-09T14:47:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137157"},"modified":"2025-12-09T15:47:59","modified_gmt":"2025-12-09T14:47:59","slug":"pepsico-zet-het-mes-in-de-kosten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pepsico-zet-het-mes-in-de-kosten\/","title":{"rendered":"PepsiCo zet het mes in de kosten"},"content":{"rendered":"\n<p>Onder druk van zijn activistische aandeelhouder Elliott Investment Management, gaat <strong>PepsiCo <\/strong>fors kosten besparen, consumentenprijzen verlagen en het assortiment gezonder maken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groei versnellen<\/h2>\n\n\n\n<p>Op zijn website kondigt PepsiCo een reeks ingrijpende maatregelen aan, die moeten leiden tot een versnelling van de groei en een verbetering van de winstmarge. Vooral op zijn thuismarkt staat de Amerikaanse voedingsmultinational <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/internationale-groei-compenseert-zwakke-amerikaanse-markt-bij-pepsico\/\">al enige tijd onder druk<\/a>. Mede daardoor zakte de beurswaarde van het concern de afgelopen twee jaar met ruim een kwart, terwijl aartsrivaal Coca-Cola zo\u2019n 20% hoger ging.<\/p>\n\n\n\n<p>Dat is niet jaar de zin van Elliott Investment Management, een activistisch fonds dat aandringt op maatregelen sinds het in september \u00e9\u00e9n van de grootste aandeelhouders van PepsiCo werd, na een investering van ongeveer 4 miljard dollar (3,4 miljard euro). Nu spreekt de multinational van een \u201cconstructieve samenwerking\u201d met het investeringsfonds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Functionele voeding<\/h2>\n\n\n\n<p>Concreet gaat PepsiCo bijna 20% van het assortiment in de VS schrappen, fabrieken sluiten en de bevoorradingsketen stroomlijnen om ruimte te cre\u00ebren voor prijsverlagingen en marketinginvesteringen. De aankoopfrequentie van de mainstream merken moet omhoog. Daarnaast wil de groep sterker inzetten op gezondere en functionele producten zonder kunstmatige kleur- en smaakstoffen, met eenvoudigere ingredi\u00ebnten en meer eiwitten en vezels.<\/p>\n\n\n\n<p>Eerder dit jaar lanceerde PepsiCo al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pepsico-lanceert-functionele-colavariant\/\">een functionele cola met prebiotische vezels<\/a>, voor een gezondere darmflora. Er volgt volgend jaar ook een eiwitrijke variant van Doritos. Voedingsbedrijven staan steeds sterker onder druk om hun productaanbod gezonder te maken. De regering Trump dring al aan op het schrappen van artifici\u00eble ingredi\u00ebnten in voedingsmiddelen en zopas startte de stad San Francisco <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/san-francisco-start-rechtzaak-tegen-coca-cola-mondelez-nestle-om-ultrabewerkt-voedsel\/\">een rechtszaak tegen tien voedingsgiganten<\/a> \u2013 waaronder PepsiCo \u2013 omdat ze ziekmakende ultrabewerkte producten op de markt zouden brengen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onder druk van zijn activistische aandeelhouder Elliott Investment Management, gaat PepsiCo fors kosten besparen, consumentenprijzen verlagen en het assortiment gezonder maken. <\/p>\n","protected":false},"author":3,"featured_media":32745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[235],"topic":[1222],"region":[207],"class_list":["post-137157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-pepsico","topic-herstructurering","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo zet het mes in de kosten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Onder druk van zijn activistische aandeelhouder Elliott Investment Management, gaat PepsiCo fors kosten besparen.\" \/>\n<meta name=\"robots\" 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