{"id":137216,"date":"2025-12-10T14:02:39","date_gmt":"2025-12-10T13:02:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137216"},"modified":"2025-12-12T15:05:03","modified_gmt":"2025-12-12T14:05:03","slug":"primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/","title":{"rendered":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137223\" data-id=\"137223\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png 853w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast-768x576.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137219\" data-id=\"137219\" data-aspect-ratio=\"1024 \/ 724\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-1024x724.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-1024x724.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-300x212.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND-768x543.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/NEOLYTICS-MOCKUP-YOUR-BRAND.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137217\" data-id=\"137217\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/custmoer-journey.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137225\" data-id=\"137225\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-1536x1152.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/data-example-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137221\" data-id=\"137221\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/portal-laptop.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Lichtreclamespecialist Neopaul-signs en data-analist The Retail Factory lanceren samen Neolytics, \u2019s werelds eerste slimme lichtreclame met ge\u00efntegreerde technologie die passanten- en bezoekersgedrag in kaart brengt: \u201cDit zal de fysieke retail voorgoed veranderen\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inzichten in bezoekersstromen<\/h2>\n\n\n\n<p>\u201cWe weten dat er een gigantisch gat zit tussen zichtbaarheid buiten en gedrag binnen. Retailers weten veel over hun klanten \u00edn de winkel, maar nog zeer weinig over hun bezoekers en passanten op straat, aan het raam of op de parking\u201d, zegt Jef Van Herck, commercieel directeur bij The Retail Factory (TRF). Vandaar het idee om de slimme technologie van TRF subtiel te integreren in de lichtreclames van Neopaul-signs. \u201cVoor de retailer voelt het aan als een prachtige lichtreclame, maar hij biedt nu ook <a href=\"https:\/\/theretailfactory.be\/en\/our-services\/neolytics\">realtime inzichten in het gedrag en de bewegingen van de mensen rond de locatie<\/a>,\u201d aldus Dries Martens, zaakvoerder van Neopaul-signs.<\/p>\n\n\n\n<p>Het systeem registreert volledig geanonimiseerde demografische gegevens van iedereen in de omgeving: passanten die langslopen, bezoekers die de winkel betreden, en personen die even stilstaan bij de etalage, inclusief de duur van hun aandacht, volledig GDPR-conform. De ingebouwde AI-technologie werkt met 98% nauwkeurigheid en biedt diepgaande inzichten in bezoekersstromen, verblijftijden, demografische kenmerken zoals geslacht, leeftijd en lengte, individuele en groepsbewegingen, routes \u00e9n parkeer- en verkeersstromen bij totems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cOffline A\/B-testing toepassen\u201d<\/h2>\n\n\n\n<p>\u201cNeolytics maakt het voor retailers mogelijk om de volledige omgeving van hun locatie te meten, niet enkel wat er binnen gebeurt. Ze krijgen een duidelijk beeld van de bewegingen en interesses van mensen op straat, kunnen hun zichtbaarheid strategisch verbeteren en hun marketing effectief afstemmen op de bezoekers die er \u00e9cht toe doen. Het is d\u00e9 offline manier om A\/B-testing toe te passen en maximale impact te realiseren.\u201d<\/p>\n\n\n\n<p>Het systeem voegt simpelweg een slimme laag toe aan de lichtreclame en kan worden ingezet bij winkels in drukke winkelstraten, fa\u00e7ades van individuele shops, winkels met parkeerplaatsen, op retailparken, in grote shoppingcentra of publieke ruimtes beheerd door steden en gemeenten. \u201cOp deze locaties kunnen we niet alleen voetgangers volgen, maar ook voertuigen, vrachtwagens en fietsers. Daarbij brengen we verkeersstromen en de herkomst van bezoekers in kaart. Daarnaast houden we <em>dwell time<\/em> op parkings bij, volgen we routes en analyseren we hoe mensen zich bewegen in en rond de locatie.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cNeolytics zal de retail veranderen\u201d<\/h2>\n\n\n\n<p>Beide partners zijn ervan overtuigd dat Neolytics niet zomaar een product is, maar een mijlpaal voor fysieke retail. \u201cDe fysieke wereld wordt meetbaar op dezelfde manier als de online wereld. Retailers kunnen eindelijk het volledige traject van passant naar bezoeker en klant volgen, en weten welke acties daadwerkelijk effect hebben.\u201d<\/p>\n\n\n\n<p>Alle inzichten uit Neolytics worden vertaald naar overzichtelijke, gepersonaliseerde dashboards in het portaalvan The Retail Factory. Hier kunnen retailers zelf aan de slag met de data, trends analyseren en op basis van concrete feiten direct aanpassingen doorvoeren, waardoor elke investering in zichtbaarheid, etalages of activaties meetbaar wordt terugverdiend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lichtreclamespecialist Neopaul-signs en data-analist The Retail Factory lanceren samen Neolytics, \u2019s werelds eerste slimme lichtreclame met ge\u00efntegreerde technologie die passanten- en bezoekersgedrag in kaart brengt: \u201cDit zal de fysieke retail voorgoed veranderen\u201d.<\/p>\n","protected":false},"author":3,"featured_media":137223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1467],"people":[],"extra":[],"company":[],"topic":[233],"region":[90],"class_list":["post-137216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-artificiele-intelligentie","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T13:02:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T14:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"853\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag\",\"datePublished\":\"2025-12-10T13:02:39+00:00\",\"dateModified\":\"2025-12-12T14:05:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/\"},\"wordCount\":478,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/neolytics-mockup-your-logo-Aangepast.png\",\"keywords\":[\"Artifici\u00eble Intelligentie\"],\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/\",\"name\":\"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/neolytics-mockup-your-logo-Aangepast.png\",\"datePublished\":\"2025-12-10T13:02:39+00:00\",\"dateModified\":\"2025-12-12T14:05:03+00:00\",\"description\":\"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/neolytics-mockup-your-logo-Aangepast.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/neolytics-mockup-your-logo-Aangepast.png\",\"width\":853,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE","description":"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/","og_locale":"nl_NL","og_type":"article","og_title":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE","og_description":"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-10T13:02:39+00:00","article_modified_time":"2025-12-12T14:05:03+00:00","og_image":[{"width":853,"height":640,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","type":"image\/png"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag","datePublished":"2025-12-10T13:02:39+00:00","dateModified":"2025-12-12T14:05:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/"},"wordCount":478,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","keywords":["Artifici\u00eble Intelligentie"],"articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/","name":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","datePublished":"2025-12-10T13:02:39+00:00","dateModified":"2025-12-12T14:05:03+00:00","description":"Neopaul-signs en The Retail Factory lanceren Neolytics, \u2019s werelds eerste slimme lichtreclame die passanten- en bezoekersgedrag in kaart brengt.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","width":853,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/primeur-slimme-lichtreclame-neolytics-analyseert-shoppergedrag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Primeur: slimme lichtreclame Neolytics analyseert shoppergedrag"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/neolytics-mockup-your-logo-Aangepast.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/137216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=137216"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/137216\/revisions"}],"predecessor-version":[{"id":137471,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/137216\/revisions\/137471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/137223"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=137216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=137216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=137216"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=137216"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=137216"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=137216"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=137216"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=137216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}