{"id":13726,"date":"2016-06-08T10:58:06","date_gmt":"2016-06-08T10:58:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/rakuten-pulls-out-several-european-countries\/"},"modified":"2016-06-08T10:58:06","modified_gmt":"2016-06-08T10:58:06","slug":"rakuten-pulls-out-several-european-countries","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/rakuten-pulls-out-several-european-countries\/","title":{"rendered":"Rakuten trekt zich terug uit aantal Europese landen"},"content":{"rendered":"<p>Het Japanse <strong>Rakuten <\/strong>heeft besloten om een aantal marktplaatsen in Europa te sluiten. Zo zal het zich terugtrekken uit Engeland en Spanje. Rakuten wil zich voortaan focussen op zijn activiteiten in Duitsland en Frankrijk.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Te grote investeringen voor te kleine return<\/h2>\n<p>Rakuten neemt dat besluit, omdat het vindt dat het <a href=\"http:\/\/www.businesswire.com\/news\/home\/20160607006280\/en\/Rakuten-Reviews-Operations-Ensure-European-Business-Future\" target=\"_blank\" rel=\"noopener\">te grote investeringen moet doen in Engeland en Spanje<\/a> in verhouding met de kleine markt die het daar kan bereiken. In Duitsland en Frankrijk ziet het daarentegen veel meer potentieel voor groei. Ook de Oostenrijkse marktplaats wordt gesloten, maar die klanten kunnen voortaan terecht op de Duitse website.\u00a0De Japanse e-commercereus hoopt de verschillende marktplaatsen te sluiten tegen het einde van augustus.<\/p>\n<p>\u00a0<\/p>\n<p>De beslissing van Rakuten is best opmerkelijk, aangezien het bedrijf sinds enkele jaren bezig was met het verwerven van een sterke positie in Europa. Zo werd het Britse <strong>Play.com<\/strong> overgenomen en werd de naam veranderd naar Rakuten.co.uk.<\/p>\n<p>\u00a0<\/p>\n<p>Niet enkel in Europa, maar ook in Azi\u00eb is Rakuten bezig met een herstructurering. Zo trok het zich eerder al terug uit Indonesi\u00eb, Maleisi\u00eb en Singapore en ging het in Zuid-Korea een samenwerking met <strong>eBay <\/strong>aan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Japanse Rakuten heeft besloten om een aantal marktplaatsen in Europa te sluiten. Zo zal het zich terugtrekken uit Engeland en Spanje. Rakuten wil zich voortaan focussen op zijn activiteiten in Duitsland en Frankrijk. \u00a0 Te grote investeringen voor te kleine return Rakuten neemt dat besluit, omdat het vindt dat het te grote investeringen moet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rakuten trekt zich terug uit aantal Europese landen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/rakuten-pulls-out-several-european-countries\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten trekt zich terug uit aantal Europese landen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Japanse Rakuten heeft besloten om een aantal marktplaatsen in Europa te sluiten. Zo zal het zich terugtrekken uit Engeland en Spanje. 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