{"id":137351,"date":"2025-12-11T14:21:52","date_gmt":"2025-12-11T13:21:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137351"},"modified":"2025-12-11T14:22:24","modified_gmt":"2025-12-11T13:22:24","slug":"waarom-decathlon-city-de-stadsklant-opzoekt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/waarom-decathlon-city-de-stadsklant-opzoekt\/","title":{"rendered":"Waarom Decathlon City de stadsklant opzoekt"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137356\" data-id=\"137356\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store4sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137368\" data-id=\"137368\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store58sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137360\" data-id=\"137360\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store110sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-137364\" data-id=\"137364\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/CrolleAgency_DecathlonCityPtdeNamur_Store124sur155-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Met een spoedhersteldienst voor fietsen, een snelle click &amp; collect service en een focus op zes stadssporten wil <strong>Decathlon<\/strong> City de Brusselaars en pendelaars in beweging krijgen. Straks mogelijk ook in andere steden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspelen op gemak<\/h2>\n\n\n\n<p>De donderdagochtend geopende Decathlon City aan de Elsensesteenweg in Brussel, in een pand waar voordien <strong>Casa <\/strong>was gevestigd, is de eerste winkelopening voor Decathlon Belgi\u00eb in vijf jaar tijd en de eerste City winkel van het land. Met 700 m\u00b2 is dit dan wel geen mini-winkel, maar hij is toch heel wat kleiner dan de grootste Decathlon van het land &#8211; in Evere &#8211; die 9300 m\u00b2 groot is. Anderzijds is hij ook niet zoveel kleiner dan de goed 1000 m\u00b2 grote winkel aan het Muntplein, geen drie kilometer verderop, die een aanbod van wel dertig sportdisciplines dekt. Beide winkels zijn dan ook complementair.<\/p>\n\n\n\n<p>Decathlon wil sport toegankelijk maken, mensen in beweging krijgen, en trekt daarom van de periferie naar de stad, zegt regionaal directeur Manu Pirenne van Decathlon Belgi\u00eb. \u201cOnze grootste winkels hebben wel 60 fysieke sporten in het aanbod. Maar stadsmensen verplaatsen zich minder met de wagen en kopen meer online. Ons marktaandeel is in de steden lager dan daarbuiten. Vandaar dit nieuwe concept, dat inspeelt op gemak.\u201d &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen copy-paste<\/h2>\n\n\n\n<p>De retailer focust hier op zes sporten die relevant zijn voor stedelingen: naast fietsen (met een spoedhersteldienst) ook running en hiking, stadsmobiliteit, sportswear, zwemmen en fitness &amp; welzijn. Aanvullend vinden klanten hier seizoensgebonden producten zoals skikledij in de winter en strandkledij in de zomer. Maar het volledige assortiment is digitaal beschikbaar dankzij de dienst \u201c<em>click in the morning, collect in the afternoon<\/em>\u201d waarmee shoppers bestellingen nog dezelfde dag kunnen ophalen.<\/p>\n\n\n\n<p>\u201cDit is een nieuw concept voor Decathlon in Belgi\u00eb. We gaan hier bekijken of het aan de verwachtingen van onze klanten voldoet, en kunnen het dan mogelijk ook naar andere steden uitrollen, in functie van de lokale noden\u201d, zegt CEO Louise Chekroun van Decathlon Belgi\u00eb. Want ook al zijn er internationaal al wel meer vestigingen van Decathlon City, onder andere in Frankrijk en Spanje, toch is dit geen pure copy-paste: het concept krijgt telkens een lokale invulling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansiepotentieel<\/h2>\n\n\n\n<p>Dit is de 34ste winkel van de retailer in Belgi\u00eb. Of er nog expansiepotentieel is? \u201cZeker, we kijken naar bijkomende locaties, ook voor grote winkels, bijvoorbeeld in de regio\u2019s Gent en Antwerpen.\u201d De vijf jaar lange expansiepauze was deels te wijten aan de pandemie, die ook een breuk heeft veroorzaakt in het shoppergedrag, de stadsontwikkeling en de mobiliteit. Met deze winkelopening toont Decathlon dat het zich aanpast aan de nieuwe realiteit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met een spoedhersteldienst voor fietsen, een snelle click &#038; collect service en een focus op zes stadssporten wil Decathlon City de Brusselaars en pendelaars in beweging krijgen. Straks mogelijk ook in andere steden. <\/p>\n","protected":false},"author":3,"featured_media":137356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[264,221],"region":[90,178],"class_list":["post-137351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-decathlon","topic-winkelconcept","topic-winkelopeningen","region-belgie","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom Decathlon City de stadsklant opzoekt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met een spoedhersteldienst voor fietsen, een 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