{"id":137864,"date":"2025-12-17T15:18:57","date_gmt":"2025-12-17T14:18:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137864"},"modified":"2025-12-17T15:27:32","modified_gmt":"2025-12-17T14:27:32","slug":"vanharen-lanceert-digitaal-getrouwheidsprogramma-in-belgie-en-nederland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/vanharen-lanceert-digitaal-getrouwheidsprogramma-in-belgie-en-nederland\/","title":{"rendered":"VanHaren lanceert digitaal getrouwheidsprogramma in Belgi\u00eb en Nederland"},"content":{"rendered":"\n

VanHaren <\/strong>rolt een nieuw loyaliteitsprogramma uit in z’n app, zowel in Nederland als in Belgi\u00eb. Leden genieten van een welkomskorting, exclusieve aanbiedingen, digitale kortingsbonnen, een lageprijsgarantie en praktische tools.<\/p>\n\n\n\n

10 euro korting<\/h2>\n\n\n\n

Na de succesvolle introductie van de vanHaren-app in augustus wil de retailer met het PLUS getrouwheidsprogramma de klantbinding verder verdiepen. CEO Bastiaan van Loon stelt dat het programma klanten beloont \u00e9n een complete winkelervaring biedt, met alles in \u00e9\u00e9n app: leden ontvangen een welkomstkorting van 10 euro, exclusieve aanbiedingen en digitale kortingsbonnen. <\/p>\n\n\n\n

De app bundelt ook praktische tools, zoals een winkelzoeker. Bovendien geeft de schoenketen een lageprijsgarantie: als de prijs van een artikel binnen 30 dagen na aankoop permanent daalt, krijgt de klant het verschil automatisch terug als voucher. Met gerichte communicatie en aantrekkelijke voordelen mikt vanHaren nu op meer app-downloads en PLUS-registraties. <\/p>\n\n\n\n

\u201cMet vanHaren PLUS willen we onze klanten niet alleen belonen, maar ook een complete winkelervaring bieden. Alles wat je nodig hebt, zit nu in \u00e9\u00e9n handige app, waardoor deze echt van toegevoegde waarde is voor onze klanten,\u201d zegt van Loon.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

VanHaren rolt een nieuw loyaliteitsprogramma uit in z’n app, zowel in Nederland als in Belgi\u00eb. 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