{"id":137891,"date":"2025-12-18T11:39:49","date_gmt":"2025-12-18T10:39:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137891"},"modified":"2025-12-18T11:41:58","modified_gmt":"2025-12-18T10:41:58","slug":"lidl-lanceert-pop-upluxerestaurant-le-deux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-lanceert-pop-upluxerestaurant-le-deux\/","title":{"rendered":"Lidl lanceert pop-upluxerestaurant Le Deux"},"content":{"rendered":"\n<p><strong>Lidl<\/strong> houdt deze week in Amsterdam een pop-uprestaurant open onder de naam <strong>Le Deux<\/strong>. Met die verwijzing naar zijn Deluxe-assortiment wil de discounter benadrukken dat luxe niet onbereikbaar is. Het restaurant is zo&#8217;n groot succes dat het aantal beschikbare plaatsen meteen verhoogd moest worden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een influcencers, een sterrenkok en een model<\/h2>\n\n\n\n<p>Het tijdelijke concept moet aantonen dat een feestelijk kerstdiner niet duur hoeft te zijn, zegt de keten. In de keuken werken kookboekenauteur Tobias Camman en sterrenchef Niven Kunz samen om met de ingredi\u00ebnten van het Lidl Deluxe-assortiment een overtuigend feestmenu neer te zetten.<\/p>\n\n\n\n<p>De feestelijke openingsavond kreeg extra &#8216;aankleding&#8217; dankzij model model Kim Feenstra: zij kwam binnen in een designjurk die is gemaakt van verpakkingen van Lidl Deluxe-zalmsoep. De volledige opbrengst gaat naar het Jeugdeducatiefonds, dat de ontwikkelingskansen van kinderen in armoede wil vergroten: klanten doneren in het restaurant via een QR-code wat ze kunnen missen.<\/p>\n\n\n\n<p>Het restaurant sluit morgen alweer de deuren, maar daar houden de kerstacties van Lidl niet bij op. Vanaf vandaag doneert de keten immers per verkochte feeststol \u00e9\u00e9n euro aan hetzelfde fonds. Klanten kunnen bovendien de hele maand december hun statiegeld schenken aan dit doel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl houdt deze week in Amsterdam een pop-uprestaurant open onder de naam Le Deux. Met die verwijzing naar zijn Deluxe-assortiment wil de discounter benadrukken dat luxe niet onbereikbaar is. Het restaurant is zo\u2019n groot succes dat het aantal beschikbare plaatsen meteen verhoogd moest worden.<\/p>\n","protected":false},"author":10,"featured_media":137955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[],"region":[113],"class_list":["post-137891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lidl","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl lanceert pop-upluxerestaurant Le Deux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl heeft maandag in Amsterdam een pop-uprestaurant geopend onder de naam Le 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