{"id":137981,"date":"2025-12-18T14:14:31","date_gmt":"2025-12-18T13:14:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=137981"},"modified":"2025-12-18T14:14:33","modified_gmt":"2025-12-18T13:14:33","slug":"sterkedrankenproducent-campari-stoot-averna-af","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/sterkedrankenproducent-campari-stoot-averna-af\/","title":{"rendered":"Campari stoot Averna-likeur af"},"content":{"rendered":"\n

De Italiaanse Campari<\/strong>-groep gaat verder met het afslanken van zijn portfolio: de sterkedrankenproducent verkoopt de merken Averna <\/strong>(amaro) en Zedda Piras<\/strong> (mirto) aan de Illva Saronno-holding, bekend van hun amaretto. De deal van 100 miljoen euro omvat de merken, productiefaciliteiten en een deel van het personeel.<\/p>\n\n\n\n

Niet eens 1%<\/h2>\n\n\n\n

De overeenkomst bevat ook overgangsregelingen voor productie en distributie: zo blijft Campari voorlopig Averna produceren en bottelen in zijn fabriek in Canale. Ook de distributie in de DACH-regio (Duitsland, Oostenrijk en Zwitserland) blijft voorlopig bij Campari, zegt de groep in een persbericht.<\/p>\n\n\n\n

Met de transactie wil Campari zijn portfolio verder “verscherpen” en tegelijk zijn schuldenlast afbouwen. Begin dit jaar verkocht Campari ook al zijn productiesite in Australi\u00eb en in juni verkocht het de merken Cinzano<\/a> en Frattina aan de groep Caffo 1915. In totaal leverde de reeks verkopen Campari al meer dan 210 miljoen euro op.<\/p>\n\n\n\n

CEO Simon Hunt noemt scherpe keuzes recent nog “noodzakelijk”: zowat de helft van Campari’s 72 merken “dragen nauwelijks bij aan het resultaat”, klinkt het. Averna en Zedda Piras zouden samen goed zijn voor een omzet van 26 miljoen euro, dat is niet eens 1% van Campari’s groepsomzet van 3,07 miljard euro vorig boekjaar.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Italiaanse Campari-groep gaat verder met het afslanken van zijn portfolio: de sterkedrankenproducent verkoopt de merken Averna (amaro) en Zedda Piras (mirto) aan de Illva Saronno-holding, bekend van hun amaretto. De deal van 100 miljoen euro omvat de merken, productiefaciliteiten en een deel van het personeel.<\/p>\n","protected":false},"author":10,"featured_media":56748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[418],"people":[],"extra":[43],"company":[395],"topic":[281],"region":[861],"class_list":["post-137981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-campari","topic-overname","region-italie-2"],"acf":[],"yoast_head":"\nCampari stoot Averna-likeur af - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Italiaanse Campari-groep verkoopt de merken Averna (amaro) en Zedda Piras (mirto) aan de Illva Saronno-holding, bekend van hun amaretto.\" \/>\n<meta name=\"robots\" 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