{"id":138273,"date":"2025-12-22T09:51:55","date_gmt":"2025-12-22T08:51:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138273"},"modified":"2025-12-22T12:43:26","modified_gmt":"2025-12-22T11:43:26","slug":"in-beeld-dreambaby-rekent-op-10-omzetgroei-met-nieuw-winkelconcept","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-dreambaby-rekent-op-10-omzetgroei-met-nieuw-winkelconcept\/","title":{"rendered":"[In Beeld] Dreambaby rekent op 10% omzetgroei met nieuw winkelconcept"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-138298\" data-id=\"138298\" 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height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-138314\" data-id=\"138314\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-014-Aangepast-1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-014-Aangepast-1.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-014-Aangepast-1-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-138316\" data-id=\"138316\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-015-Aangepast-1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-015-Aangepast-1.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-015-Aangepast-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-015-Aangepast-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/Opening-Dreambaby-Brugge-20_12_25-015-Aangepast-1-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Afgelopen zaterdag opende <strong>Dreambaby<\/strong> in Brugge een eerste volledig gerestylede winkel met een hedendaags, warm en belevingsgericht concept waarin inspiratie en rust centraal staan. Volgend jaar krijgen al zeker vijf bijkomende winkels dat nieuwe kleedje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Open en overzichtelijk<\/h2>\n\n\n\n<p>De <em>rebranding<\/em> die Dreambaby eerder dit jaar al toonde <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/nieuw-logo-is-begin-van-grotere-transformatie-bij-dreambaby\/\">in het logo, de webshop en op de winkelgevels<\/a>, trekt de retailer nu ook door in de winkelbeleving. De winkel op het retailpark V-Mart in Brugge kreeg een grondige make-over met een lichter, uitnodigend interieur dat eikenhouttinten combineert met en merkaccenten in antraciet, olijfgroen en cr\u00e8mewit.<\/p>\n\n\n\n<p>De gekende belevingswerelden, zoals \u201cop stap\u201d, \u201cin de auto\u201d, \u201cslaap\u201d, \u201cverzorging\u201d, \u201cspeelgoed\u201d, \u201ckleding\u201d, \u201cvoor mama\u201d en \u201cdeco &amp; gifts\u201d blijven, maar de indeling en aankleding maken rondkijken makkelijker en nodigen uit om idee\u00ebn op te doen en rustig advies te krijgen. De open, overzichtelijke winkel heeft ruime zitplekken en een koffiecorner, servicedesks en een lichter kassameubel. Ook de omnichannel-ervaring is nadrukkelijk aanwezig: via schermen en tablets plaatsen klanten samen met medewerkers bestellingen wanneer een artikel niet in de rekken ligt, raadplegen ze hun geboortelijst of krijgen ze extra productinformatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Workshops en demo\u2019s<\/h2>\n\n\n\n<p>Dreambaby voorziet ook ruimte om in de toekomst workshops of demo\u2019s te organiseren. \u201cDenk aan infosessies over borstvoeding, ergonomie of veilige mobiliteit. We willen een plek zijn waar ouders niet enkel kopen, maar ook kunnen leren, delen en verbinden,\u201d zegt teamleader Rebecca De Munyck van Dreambaby Brugge.<\/p>\n\n\n\n<p>Ze ervaart hoe het nieuwe concept het verschil maakt: \u201cKlanten komen tot rust, stellen meer vragen en laten zich inspireren. De zithoek en koffiecorner maken het laagdrempelig om even te landen. Aan de servicedesks begeleiden we klanten schouder aan schouder, van autostoel tot geboortelijst.\u201d, aldus Rebecca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uitrol in 2026<\/h2>\n\n\n\n<p>\u201cBrugge zet de toon voor ons nieuwe winkelnetwerk\u201d, zegt Patrick Michielsens, general manager van Dreambaby. \u201cWe kiezen resoluut voor warmte, inspiratie en rust. Menselijk advies blijft onze kern, terwijl omnichannel-tools alles eenvoudiger maken. Dat is precies waar (aanstaande) ouders op rekenen. Dreambaby mikt met dit nieuwe winkelmodel op een <em>uplift <\/em>van 10% ten opzichte van de vorige situatie.\u201d<\/p>\n\n\n\n<p>In het voorjaar van 2026 krijgen ook de winkels in Marche-en-Famenne, Hognoul en Genk het nieuwe concept, waarna de uitrol verdergaat naar de winkels op de Shopping Cora-sites in Brussel en Walloni\u00eb. Dreambaby, met 27 winkels en een webshop, is sinds het voorjaar van 2024 onderdeel van de <strong>Vanhalst Retail Group<\/strong>, in West-Vlaanderen bekend van <strong>Supra Bazar<\/strong> en de family conceptstore <strong>Kabine<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afgelopen zaterdag opende Dreambaby in Brugge een eerste volledig gerestylede winkel met een hedendaags, warm en belevingsgericht concept waarin inspiratie en rust centraal staan. Volgend jaar krijgen al zeker vijf bijkomende winkels dat nieuwe kleedje. <\/p>\n","protected":false},"author":3,"featured_media":138298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[142,1901],"topic":[721,264],"region":[90],"class_list":["post-138273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-dreambaby","company-vanhalst-retail-group","topic-in-beeld","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Dreambaby rekent op 10% omzetgroei met nieuw winkelconcept - RetailDetail BE<\/title>\n<meta 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