{"id":138743,"date":"2025-12-31T10:22:05","date_gmt":"2025-12-31T09:22:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138743"},"modified":"2025-12-31T10:22:07","modified_gmt":"2025-12-31T09:22:07","slug":"zara-zus-lefties-brengt-eigen-huishoudapparaten-op-de-markt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/zara-zus-lefties-brengt-eigen-huishoudapparaten-op-de-markt\/","title":{"rendered":"Zara-zus Lefties brengt eigen huishoudapparaten op de markt"},"content":{"rendered":"\n<p><strong>Lefties <\/strong>breidt zijn Home-assortiment uit met huishoudapparaten via een samenwerking met het Spaanse merk <strong>Create<\/strong>. De budgetketen volgt daarmee het voorbeeld van Zara Home, dat al langer een samenwerking met Smeg heeft. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Broodrooster van Lefties<\/h2>\n\n\n\n<p>Lefties zette vorig jaar een herpositionering in om een duidelijkere plek te veroveren binnen de Inditex-groep. De keten vernieuwde haar managementteam, startte een expansie naar grote Europese steden en lanceerde een eigen interieurlijn met Lefties Home.<\/p>\n\n\n\n<p>Om dat laatste in de verf te zetten, gaat Lefties nu ook in zee met Create &#8211; de Spaanse Smeg, zeg maar &#8211; om eigen huishoudelijke apparaten op de markt te brengen. De collectie omvat een broodrooster, een waterkoker, een koffiemachine, een melkopschuimer, een percolator en een platenspeler, uitgevoerd in wit en zwart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De Smeg van Spanje<\/h2>\n\n\n\n<p>Met deze samenwerking volgt Lefties het voorbeeld van Zara, dat sinds 2019 met Smeg samenwerkt om het aanbod van Zara Home te versterken. Het verschil: Zara Home mikt met Smeg op een hoger segment, terwijl Lefties zijn kenmerkende lage prijzen wil behouden. De producten zullen te koop zijn in de webshop van Lefties en in geselecteerde vestigingen.<\/p>\n\n\n\n<p>Create ontstond in 2019 onder leiding van Luis Monserrate en een team uit de modesector, met talent uit bedrijven als Zara, Pepe Jeans, Alibaba en El Corte Ingl\u00e9s. Het project startte met een volledig verticaal bedrijfsmodel en een merkfocus op lifestyle. In 2024 boekte Create een omzet van 76 miljoen euro, 20% meer dan een jaar eerder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lefties breidt zijn Home-assortiment uit met huishoudapparaten via een samenwerking met het Spaanse merk Create. De budgetketen volgt daarmee het voorbeeld van Zara Home, dat al langer een samenwerking met Smeg heeft. <\/p>\n","protected":false},"author":5,"featured_media":134485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,21],"tags":[1926],"people":[],"extra":[43],"company":[405,1704],"topic":[],"region":[579],"class_list":["post-138743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","category-wonen","tag-samenwerking-2","extra-plus","company-inditex","company-lefties","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zara-zus Lefties brengt eigen huishoudapparaten op de markt - RetailDetail BE<\/title>\n<meta name=\"description\" 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