{"id":138900,"date":"2026-01-05T11:26:05","date_gmt":"2026-01-05T10:26:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138900"},"modified":"2026-01-05T11:26:29","modified_gmt":"2026-01-05T10:26:29","slug":"dia-heeft-in-2025-94-nieuwe-spaanse-winkels-geopend","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/dia-heeft-in-2025-94-nieuwe-spaanse-winkels-geopend\/","title":{"rendered":"Dia heeft in 2025 94 nieuwe Spaanse winkels geopend"},"content":{"rendered":"\n

Dia<\/strong> zet vaart achter zijn strategie \u2018Creciendo cada d\u00eda\u2019, die richt zich op groei in buurtwinkels en een snellere omnichannelervaring. In 2025 opende de retailer zo 94 winkels in Spanje.<\/p>\n\n\n\n

Vier pijlers<\/h2>\n\n\n\n

Het strategische plan steunt op vier pijlers: klanten winnen met een onderscheidende omnichannelpropositie, winstgevend groeien, een winnende basis versterken en de waarde van het bedrijf zichtbaar maken. In 2025 opende Dia daarom 94 winkels in heel Spanje, de helft meer dan zelf vooropgesteld.<\/p>\n\n\n\n

Dankzij de uitbreiding, meer nadruk op vers en een vlottere winkelervaring groeit het marktaandeel<\/a>, schrijft Hiretail. Dia staat op de vierde plaats in de Spaanse foodretail en bereikte in november een marktaandeel van 5,2%, volgens NielsenIQ een stijging met 0,2 procentpunt tegenover dezelfde periode in 2024.<\/p>\n\n\n\n

E-commerce trekt breder publiek<\/h2>\n\n\n\n

E-commerce groeide uit tot een kernmotor wat betreft het bereiken van nieuwe klanten. Het onlinekanaal bereikt inmiddels 84% van de bevolking op het Spaanse vasteland, meer dan 35 miljoen mensen. Vijf jaar geleden was dat nog amper 50%.<\/p>\n\n\n\n

Meer dan vijf miljoen mensen hebben de Dia\u2011app inmiddels gedownload en bijna zes miljoen Spanjaarden zijn Club Dia\u2011klanten. Zij kunnen onder andere meedoen met de wekelijkse ‘Ruleta de la Suerte’, die afgelopen jaar bijna dertig miljoen prijzen uitreikte in de vorm van kortingen, gratis producten en winkeltegoeden.<\/p>\n\n\n\n

Investeren in klantbeleving<\/h2>\n\n\n\n

Dia investeert meer dan vijftien miljoen euro in de digitale vernieuwing van kassasystemen, met nieuwe hardware en intu\u00eftievere informatieschermen om processen te versnellen en wachttijden te verlagen. Dat moet dan weer helpen in hogere tevredenheid bij klantne.<\/p>\n\n\n\n

Een ander speerpunt in de groeistrategie is een focus op het versaanbod. Dia werkt samen met meer dan 1.100 leveranciers in Spanje, die 96% van de inkoop vertegenwoordigen. Afgelopen jaar investeerde het bedrijf 275 miljoen euro, 40% meer dan in 2024, in vlees van Spaanse herkomst. Verder groeide het glutenvrije aanbod naar meer dan 300 producten, waaronder dertig exclusieve referenties onder \u201cDia sin gluten\u201d. <\/p>\n\n\n\n

Logistiek opschalen voor groei<\/h2>\n\n\n\n

Ook de logistiek krijgt zijn deel van de koek: tot 2029 investeert de retailer meer dan zeventig miljoen euro in de ontwikkeling van nieuwe logistieke sites. De totale oppervlakte van zulke sites groeit met meer dan 145.000 m\u00b2 tot 493.300 m\u00b2. In 2025 opende Dia het distributiecentrum in Sevilla, startte het de werken aan het distributiecentrum in Le\u00f3n (opening in 2026) en kondigde het een nieuw distributiecentrum in M\u00e1laga aan voor 2027.<\/p>\n\n\n\n

Dia investeert in diezelfde periode ook 125 miljoen euro om de koolstofvoetafdruk te verkleinen en de operationele effici\u00ebntie te verhogen. De decarbonisatie van koelinstallaties in winkels en magazijnen maakt nog deel uit van het duurzaamheidsplan 2024-2025, “Cada d\u00eda cuenta” (“Elke dag telt”).<\/p>\n\n\n\n

Om zijn waarde meer zichtbaar te maken, de laatste pijler van het strategische plan, rolt Dia acties uit om de merkbekendheid te verhogen. De bekendheid van Dia stijgt in Spanje sinds 2020 en het bedrijf stond afgelopen jaar op de 74ste plaats in de ranking MERCO Empresas, 31 posities hogere dan in de vorige editie.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Dia zet vaart achter zijn strategie \u2018Creciendo cada d\u00eda\u2019, die richt zich op groei in buurtwinkels en een snellere omnichannelervaring. 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