{"id":138906,"date":"2026-01-05T10:14:14","date_gmt":"2026-01-05T09:14:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138906"},"modified":"2026-01-05T10:14:16","modified_gmt":"2026-01-05T09:14:16","slug":"matige-drukte-bij-start-wintersolden-in-belgische-winkelsteden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/matige-drukte-bij-start-wintersolden-in-belgische-winkelsteden\/","title":{"rendered":"Matige drukte bij start wintersolden in Belgische winkelsteden"},"content":{"rendered":"\n<p>Afgelopen weekend gingen de winterkoopjes van start in Belgi\u00eb. De verwachtingen van de moderetailers zijn hoog, na een lastig najaar. De eerste reacties spreken van een gezellige drukte, maar nog geen stormloop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run op winterjassen<\/h2>\n\n\n\n<p>Een \u201cgezellige drukte\u201d in grote winkelsteden als Antwerpen, Brussel en Gent, maar ook opvallend rustige winkelstraten in een kleinere stad als Hasselt, <a href=\"https:\/\/www.hln.be\/populair-op-regio\/van-gezellig-druk-tot-extreem-rustig-zo-beleefden-vlaamse-steden-de-eerste-soldendag~a5a8a2fa\/\">dat lijkt de balans van het eerste koopjesweekend<\/a> in Belgi\u00eb, volgens een rondgang van de krant HLN. Van een stormloop was alleszins geen sprake, wel zien winkeliers een run op winterjassen, truien en winterschoenen. Shoppers kopen gericht.<\/p>\n\n\n\n<p>Na een matig najaar keken de modehandelaars nochtans uit naar de start van de koopjesperiode. Volgens Mode Unie, de federatie voor de zelfstandig modedetailhandel, verkochten zelfstandige moderetailers afgelopen najaar gemiddeld 4% procent minder dan tijdens het winterseizoen vorig jaar. &#8220;Door de zeer zachte temperaturen in oktober, november en zelfs tot midden december, stelde de consument zijn aankoop van winterse items uit\u2019, aldus Isolde Delanghe, directeur Mode Unie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cSluipmoordenaars\u201d<\/h2>\n\n\n\n<p>Het huidige koude weer is dus goed nieuws voor de modehandelaars. De overgrote meerderheid denkt evenveel of beter te verkopen dan in januari 2024. Voor de solden trekt de consument nog vaak fysiek naar de winkelstraat.<\/p>\n\n\n\n<p>Toch baart de \u201coneerlijke concurrentie\u201d van Chinese webwinkels als <strong>Shein<\/strong> en <strong>Temu<\/strong>&nbsp; de sector zorgen. \u201c<a href=\"https:\/\/www.hln.be\/binnenland\/daar-zijn-de-wintersolden-kledingwinkels-verwachten-succesvolle-start-als-u-maar-wegblijft-van-chinese-brol~ab11bce1\/\">Dat zijn sluipmoordenaars voor kleine retailers<\/a>\u201d, zegt Nico Volckeryck, regiodirecteur van zelfstandigenorganisatie NSZ in Antwerpen. Hij roept consumenten op om bewust te kopen bij kleinere moderetailers. \u201cKleinere retailers kunnen net kwaliteit bieden, waarmee je op termijn goedkoper af bent dan met spotgoedkope producten van lage kwaliteit uit China.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afgelopen weekend gingen de winterkoopjes van start in Belgi\u00eb. De verwachtingen van de moderetailers zijn hoog, na een lastig najaar. De eerste reacties spreken van een gezellige drukte, maar nog geen stormloop. <\/p>\n","protected":false},"author":3,"featured_media":135759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[512],"people":[],"extra":[],"company":[],"topic":[],"region":[90],"class_list":["post-138906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-solden","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matige drukte bij start wintersolden in Belgische winkelsteden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afgelopen weekend gingen de winterkoopjes van start in Belgi\u00eb. 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