{"id":139058,"date":"2026-01-06T10:16:48","date_gmt":"2026-01-06T09:16:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139058"},"modified":"2026-01-06T16:39:49","modified_gmt":"2026-01-06T15:39:49","slug":"picard-bevestigt-buitenlandse-ambities-met-benoeming-internationaal-directeur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/picard-bevestigt-buitenlandse-ambities-met-benoeming-internationaal-directeur\/","title":{"rendered":"Picard bevestigt buitenlandse ambities met benoeming internationaal directeur"},"content":{"rendered":"\n

Diepvriesketen Picard <\/strong>versnelt haar internationale expansie en stelt Maxime Margain aan als directeur International. De Franse formule zou Groot-Brittanni\u00eb in het vizier hebben, maar ook verder in Europa willen uitbreiden.<\/p>\n\n\n\n

Eerst het Kanaal over<\/h2>\n\n\n\n

De veertigjarige Margain begon zijn loopbaan in 2009 bij Auchan als salesmanager. In 2011 stapte hij over naar de groep St Michel, en in 2018 benoemde het bedrijf hem tot nationaal directeur voor het Verenigd Koninkrijk en Ierland. Hij startte op 5 januari bij Picard<\/a> en rapporteert er rechtstreeks aan voorzitster C\u00e9cile Guillou, weet LSA.<\/p>\n\n\n\n

Picard is al actief buiten Frankrijk. De keten telt in Belgi\u00eb en Luxemburg samen ongeveer twintig winkels onder eigen naam. Daarnaast werkt Picard met partners in Groot-Brittanni\u00eb, Nederland, Japan, Zuid-Korea, Taiwan en Singapore. Onder andere bij Albert Heijn<\/strong> liggen producten van het merk in de diepvriesmeubels. Volgens insiders zouden de eerstvolgende uitbreidingsplannen zich waarschijnlijk op Groot-Brittanni\u00eb en breder op Europa richten.<\/p>\n\n\n\n

Picard verwacht in het boekjaar 2025-2026, dat eindigt in maart, een omzet van 1,8 miljard euro. De keten realiseerde over de afgelopen twee jaar een groei van 7%, met dank aan expansie: de diepvriesspecialist opent jaarlijks zo’n veertig nieuwe winkels. Zo trekt de keten ook nieuwe klanten aan: vorig jaar kwamen er 345.000 klanten bij, tegen 2028 mikt het bedrijf op een miljoen extra klanten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Diepvriesketen Picard versnelt haar internationale expansie en stelt Maxime Margain aan als directeur International. 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