{"id":139114,"date":"2026-01-06T12:38:51","date_gmt":"2026-01-06T11:38:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139114"},"modified":"2026-01-06T12:38:52","modified_gmt":"2026-01-06T11:38:52","slug":"jumbo-brengt-prijzenstorm-terug-in-nederland-en-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-brengt-prijzenstorm-terug-in-nederland-en-belgie\/","title":{"rendered":"Jumbo brengt \u201cPrijzenstorm\u201d terug in Nederland \u00e9n Belgi\u00eb"},"content":{"rendered":"\n

Jumbo<\/strong> scherpt zijn prijsimago aan met stuntaanbiedingen: zowel in Nederland als in Belgi\u00eb staan de folders deze maand in het teken van de \u201cPrijzenstorm\u201d die de retailer vorig jaar voor het eerst lanceerde.<\/p>\n\n\n\n

Stuntaanbiedingen<\/h2>\n\n\n\n

Het jaar begint met flink wat prijsgeweld op de Nederlandse foodretailmarkt. Nadat Lidl eerder deze week een nieuwe prijscampagne lanceerde, waarin de discounter de prijzen vergelijkt met die van Albert Heijn en Jumbo<\/a>, pakt Jumbo in januari opnieuw uit met een operatie \u201cPrijzenstorm\u201d. In de Nederlandse folder staan heel wat 2+3 en 1+1 gratis aanbiedingen.<\/p>\n\n\n\n

Januari is traditioneel een maand waarin veel concurrenten met prijskortingen uitpakken en Jumbo, in oorsprong een speler met een strategie van vaste lage prijzen, wil zijn voordelig imago aanscherpen met prijspromoties. In oktober vorig jaar lanceerde de retailer al een eerste Prijzenstorm met voordelige aanbiedingen voor meer dan duizend producten<\/a>.<\/p>\n\n\n\n

Opmerkelijk is dat de supermarktketen de actie nu ook in Belgi\u00eb heeft gelanceerd: zowel deze als volgende week staat de promotionele folder daar eveneens in het teken van die Prijzenstorm, met stuntpromoties van het type 1+1, 2+2, 2+3 en 2+4.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo scherpt zijn prijsimago aan met stuntaanbiedingen: zowel in Nederland als in Belgi\u00eb staan de folders deze maand in het teken van de \u201cPrijzenstorm\u201d die de retailer vorig jaar voor het eerst lanceerde. <\/p>\n","protected":false},"author":3,"featured_media":139115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[217],"topic":[589],"region":[90,113],"class_list":["post-139114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-prijsconcurrentie","region-belgie","region-nederland"],"acf":[],"yoast_head":"\nJumbo brengt \u201cPrijzenstorm\u201d terug in Nederland \u00e9n Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo scherpt zijn 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