{"id":139131,"date":"2026-01-06T14:00:58","date_gmt":"2026-01-06T13:00:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139131"},"modified":"2026-01-06T14:01:00","modified_gmt":"2026-01-06T13:01:00","slug":"spar-stelt-nieuwe-commerciele-cel-voor","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/spar-stelt-nieuwe-commerciele-cel-voor\/","title":{"rendered":"Spar stelt nieuwe commerci\u00eble cel voor"},"content":{"rendered":"\n<p><strong>Spar<\/strong> Nederland heeft zijn commerci\u00eble structuur vernieuwd om zich beter te kunnen positioneren richting de toekomst. Kern van de herstructurering is de oprichting van twee multidisciplinaire teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twee teams<\/h2>\n\n\n\n<p>Het team Foodretail gaat zich richten op de Spar-buurtwinkels en komt onder leiding van Rob\u00e8r Delver, die eerder bij Ahold Delhaize en Plus Retail werkte. Het team Foodvenience gaat zich dan weer concentreren op locaties met veel passage, zoals stations. Deze afdeling staat onder leiding van Martijn van der Hoeven.<\/p>\n\n\n\n<p>De sleutelposten voor categoriemanagement en datamanagement blijven bij Richard Versleijen en Thomas Heijnen. Samen met Delver en Van der Hoeven, en marketingmanager Chrischa Ligtenberg, vormen zij nu de commerci\u00eble cel van Spar Nederland.<\/p>\n\n\n\n<p>Daarnaast krijgt het marketingteam ook de zeggenschap over communicatie, zodat alle marketing- en communicatieboodschappen hetzelfde (merk)verhaal brengen. Door specialisten in verschillende domeinen samen te brengen in multidisciplinaire teams wil de keten bovendien zorgen voor meer slagkracht en innovatie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spar Nederland heeft zijn commerci\u00eble structuur vernieuwd om zich beter te kunnen positioneren richting de toekomst. 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