{"id":139243,"date":"2026-01-07T12:07:47","date_gmt":"2026-01-07T11:07:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139243"},"modified":"2026-01-07T12:07:50","modified_gmt":"2026-01-07T11:07:50","slug":"kleurrijk-stoffenmerk-marimekko-lanceert-eigen-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/kleurrijk-stoffenmerk-marimekko-lanceert-eigen-app\/","title":{"rendered":"Kleurrijk stoffenmerk Marimekko lanceert eigen app"},"content":{"rendered":"\n

Het Finse designmerk Marimekko<\/strong>, bekend van zijn fleurige patronen, brengt een app op de markt. De app moet voor het label meer dan alleen een digitale winkel zijn, maar klanten ook onderdompelen in de kleurrijke wereld van het merk.<\/p>\n\n\n\n

Achter de schermen<\/h2>\n\n\n\n

\u201cWe zien de app als een backstagepas tot de vrolijke Marimekko-wereld<\/a>, gevuld met ons uitgebreide printarchief en content van onze textieldrukfabriek in Helsinki, Finland,\u201d aldus Mikki Inkeroinen, Chief Technology Officer bij Marimekko, tegenover Glossy. De uitrol is inmiddels gebeurd in de belangrijkste markten; volgens het bedrijf zijn de eerste reacties positief.<\/p>\n\n\n\n

De app is in de eerste plaats ontwikkeld om trouwe klanten meer tijd met het merk te laten doorbrengen en het creatieve proces te laten verkennen, met een zo soepel mogelijke shopervaring als doel. \u201cKort gezegd zou ik zeggen dat de app ons in staat stelt de vrienden van Marimekko nog beter te bedienen dan voorheen,\u201d zegt Inkeroinen.<\/p>\n\n\n\n

Veranderende klantverwachtingen \u2013 met meer vraag naar emotionele connectie, erfgoed en authenticiteit \u2013 bepaalden de inhoud en functies. Het resultaat is een mix van storytelling en ‘behind-the-scenes’ naast retail. De lancering past ook in de huidige strategie van Marimekko, die momenteel sterk inzet op “end-to-end” digitalisering. \u201cWe benutten technologie\u00ebn (AI is er een van) om ons klantbegrip en onze processen voortdurend te verbeteren, van de toeleveringsketen tot aan de consumentenervaring,\u201d zegt Inkeroinen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Finse designmerk Marimekko, bekend van zijn fleurige patronen, brengt een app op de markt. 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